How do tech consultancies grow when the market is crowded and noisy?

In this episode, Gary Lafferty speaks with Mackenzie Ostrem, VP at Shift Interactive, about how they successfully transitioned into “startup mode” after separating from their parent company. Mackenzie reveals the sales, marketing, and AI strategies that are helping Shift grow—plus candid lessons from what didn’t work.

️ Topics covered include:

AI for sales and marketing

Founder-led and human-centered marketing

Using Sales Navigator to target smartly

Building partnerships with referral multipliers

Avoiding common tech marketing mistakes

Gary’s links: https://growthfocus.io | LinkedIn

Mackenzie’s LinkedIn: https://www.linkedin.com/in/mackenzieostrem/

Shift Interactive: https://shiftdsm.com

Listen now to learn how to sharpen your niche, increase your pipeline, and market with authenticity.