In this episode of From Startup to Wunderbrand, host Nicholas Kuhne dives into Bert’s extraordinary journey—from solo expeditions to pioneering AI in healthcare with Leadbrain.ai.

Discover how persistence trumps talent, why there are truly no shortcuts, and how AI is transforming customer acquisition in healthcare. Whether you're steering a startup or navigating your own leadership path, Bert’s raw lessons on endurance, innovation, and entrepreneurship will anchor you.

📣 Call to Action
🔗 Learn more about Bert and his ventures: https://bertterhart.com

🌐 Dive into his AI-powered platform for healthcare professionals: https://leadbrain.ai

✉️ Have questions or thoughts for Bert? He’s open to emails and feedback—reach out via his site!

⏱️ Timestamps & Key Topics
00:00 – Why persistence is more important than talent or money
01:00 – Meet Bert: Explorer, Entrepreneur, Fellow of the Royal Canadian Geographic Society
02:00 – Parallels between extreme solo adventures and entrepreneurship
03:00 – Lessons from the military that shaped his business mindset
05:00 – Raising resilient kids through persistence
06:00 – How Bert got started in healthcare tech before doctors even had computers
08:00 – Early SEO days: Google, AdSense, and no shortcuts
10:00 – The evolution from NextGen SEO to Leadbrain.ai
11:00 – Using AI to automate customer communication 24/7
13:00 – Real-world AI integrations: Zapier, HubSpot, chatbots, and more
15:00 – Speaking your customer’s language through fine-tuned AI
17:00 – Building trust through authority in healthcare marketing
19:00 – Navigating healthcare marketing regulations in Canada and Norway
21:00 – From digital strategy to dangerous solo sailing: Bert's adventures
23:00 – Sailing past Cape Agulhas and the hazards of the Southern Ocean
25:00 – What Bert reads alone at sea (spoiler: it’s not beach fiction)
27:00 – The myth of work-life balance and how entrepreneurs should really think
30:00 – Why working 3 days a week is snake oil advice
34:00 – Final reflections: Hard work is the real shortcut

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From starting with zero capital to running two companies, Jared talks about bootstrapping high-end brand launches, the art of organic growth, influencer marketing, and the difference between fan merch and wearable fashion. Plus, he opens up about mental health, burnout, and the social challenges of being a solo founder working from home.

If you’re a coach, creator, or eCommerce entrepreneur looking to scale with purpose, this episode is packed with value.

📣 Call to Action
🚀 Work with Jared
For mindset coaching, business consulting, and group sessions:
👉 https://jaredjennings.com

🧢 Launch a brand with Phantom
If you’re a public figure or DTC eComm brand making $10k+/month:
👉 https://phantom-brands.com

🎧 Tools to grow your brand & podcast
Edit your podcasts like a pro:
👉 https://get.descript.com/mrzy10nwivuq

Join me as a guest or start your podcast journey:
👉 https://www.joinpodmatch.com/nickkuhne

⏱️ Timestamps & Key Topics
00:00 – Why outbound sales beats ads for startup founders
01:00 – Meet Jared Jennings: from athlete brands to mindset breakthroughs
02:00 – The difference between Phantom Brands and JaredJennings.com
04:00 – How Jared builds wearable brands for celebs (not fan merch)
05:30 – Getting early clients like Marvin Bagley and Jalen Armour-Davis
06:30 – Why early traction came from warm networks, not capital
07:00 – Crafting personal brands for athletes through discovery and style
08:30 – How influencer marketing really works when it's authentic
10:00 – Scaling eComm from low inventory to viral success
11:00 – Jared’s approach to personal branding and why his site is named after him
12:00 – Social media strategy: Instagram vs TikTok vs YouTube vs X
14:00 – Soft skills that improve content creation speed
15:30 – AI and content: what works, what doesn’t
17:00 – Why Jared raised coaching prices and narrowed eComm clients
18:30 – Business strategy + personal development = transformation
20:00 – Jared’s dream coaching client
21:00 – Balancing two businesses without burnout
22:30 – The power of scheduling fun and mental health
24:00 – Networking tips for entrepreneurs who think they know it all
25:00 – Jared's coach: every guru has a guru
26:00 – Final thoughts and where to find Jared online

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Paul Davis – Business Mentor, Author, Creator of The Genius Code

If you're chasing balance, but feel stuck in the grind, Paul’s methodology offers a reset. We talk about work-life design, leadership flow states, and why most business owners are solving the wrong problems. Whether you're a solopreneur or scaling fast, this episode gives you tools to stop self-sabotaging and start designing a business that works for you.

🎯 Core Theme: How to build a better business without burning out – and why unlocking your unique “genius” is the first step.

🎧 Listen if you want to:

Work less and grow more

Stop being the bottleneck in your own business

Align your team’s purpose with your business goals

🚀 Call to Action:

Edit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuq

Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne

🌐 Paul’s Resources:

Website: https://www.davisbusinessconsultants.com

Free tools, genius code, and more available directly on his site

00:00 – Introduction: Work-life balance myth vs. reality
01:30 – Who is Paul Davis? From tax inspector to business mentor
03:15 – Structuring a business to work for you
05:00 – Scaling without burnout: How to regain freedom
07:45 – The mindset shift to step away from the business
10:10 – Unlocking “The Genius Code” methodology
13:45 – Why business owners get stuck – and how to get out
16:00 – Aligning team genius with company mission
18:45 – Paul’s turnaround success stories
21:00 – Behind the book: Better Business, Better Life, Better World
23:00 – What’s next: Realising your genius for 2025

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🔗 Links & Resources
Fábio Lichtler
🌍 https://www.Winno.ch
📷 Instagram: @winno_webdesign (content in German)

00:00 – Why Fabio hates templates
03:45 – How to instantly improve conversions
06:10 – Why most business sites fail
08:00 – Real SEO vs fake SEO
11:45 – What AI means for search & voice SEO
15:50 – Why Google isn’t going anywhere
17:00 – Bing vs Google: What changes
19:00 – Cultural challenges in the Swiss market
21:00 – Translating your site properly

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Why 90% of data transformation efforts fail – and how to stop your business becoming a cautionary tale.
Ritavan breaks down the brutal truth behind failed AI projects, legacy business traps, and the billion-dollar bait-and-switch game. If you’re running a non-software-native company and confused by the hype, this episode delivers the unfiltered roadmap to becoming a data-driven winner – without falling for snake oil.

🔥 He also introduces his SLASOG framework: Save, Leverage, Align, Simplify, Optimise, Grow – built from a decade of scars, experiments, and real-world wins.

🎧 Listen if you want to:

Avoid wasting millions on failed “AI” projects

Learn the difference between consumers vs producers of data impact

Understand how to build lasting data value in a legacy business

Cut through the hype and nonsense of current tech trends

📣 CALL TO ACTION
Edit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuq

Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne

📚 Guest's Book:
Data Impact: How Legacy Businesses Save, Leverage, Align, Simplify, Optimise and Grow to Win
👉 Get it for under $1 (limited time): https://ritavan.com

🌐 Website: https://ritavan.com
📱 LinkedIn: https://www.linkedin.com/in/ritavan

00:00 – Introduction
01:00 – Why “AI” is a meaningless buzzword
03:00 – Ritavan’s background & battle scars from legacy transformations
06:00 – Why 90% of digital transformations fail
08:45 – The myth of the all-in-one AI solution
10:15 – SLASOG: a 6-step framework for legacy success
15:00 – Lessons from hunting tribes to data-driven automation
18:00 – Becoming a producer (not just a consumer) of data value
22:00 – Special offer: Get the book for under $1

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Why listen to this episode?
Because most people confuse budgeting with strategy. In this episode, Dr. Hillen tears that myth apart and shows founders how to think like strategists, build companies that actually adapt, and lead teams that don’t wait to be told what to do. It’s strategic thinking made accessible – no overpriced consultants, no fluff.

This one's for startup founders, brand leaders and future Netflixes looking to play offence, not just survive.

👉 Edit your podcasts like a pro:
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🎤 Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne

Guest’s Book & Links:
📕 The Strategy Dialogues – available on Amazon

🌐 Website: johnhillen.com

🔗 LinkedIn: John Hillen

🐦 Twitter: @JohnHillen

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In this episode, Gal shares his journey from the Israeli army to marketing teacher and stealth-mode startup founder. He reveals the strategic thinking behind Bold PMM’s subscription-based marketing model, and why he believes most B2B startups fail—not because of bad products, but because no one knows they exist. We also dive into how Bold Voice helps SaaS companies build brand credibility through podcast appearances, plus Gal’s vision of empowering solopreneurs in Israel with his productized service playbook.

This conversation is a must-listen for SaaS founders, product marketers, and anyone looking to scale visibility without blowing the budget.

📣 Call to Action
👉 Learn more or connect with Gal Ko:
🌐 Website: https://www.boldpmm.com
💬 Live chat directly with Gal via the site
🔗 LinkedIn: Gal Ko on LinkedIn

🎧 Edit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuq

🎤 Want to be a guest or start your podcast journey?
https://www.joinpodmatch.com/nickkuhne

⏱️ Timestamps & Key Topics
00:00 – Meet Gal Ko: The stealth-mode founder going bold
01:00 – What is a stealth startup—and why it matters
02:30 – Introducing Bold PMM: Product marketing as a service
04:10 – Gal’s journey from army service to product marketing
06:00 – Defining the role of a product marketing manager
07:00 – The value of on-demand marketing teams for SaaS
08:00 – Why podcasting is the missing channel in most B2B strategies
09:30 – Who Bold Voice serves and why it works
11:00 – Podcasting as sales enablement and brand trust
12:00 – How to prepare and maximise value as a podcast guest
13:30 – Leveraging AI for content repurposing after interviews
14:30 – Using LinkedIn and Reddit strategically for B2B visibility
15:00 – The loneliness and challenges of solo entrepreneurship
16:00 – Gal’s vision: Building a scalable service model for other Israelis
17:00 – Multiplying success: Helping others use his frameworks
18:00 – Final thoughts and where to find Gal online

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With an impressive background at Meta, eBay, McDonald's, and Target, Anya shares her transition from corporate to startup life, the emotional rollercoaster of entrepreneurship, and her mission to reinvent fashion for men who want to look great without the hassle.

From her Taiwanese roots and experience in Silicon Valley to building one of the most innovative fashion-tech brands for men, Anya discusses product iteration, AI styling, brand partnerships, sustainability, and the vision to make Taelor a global platform for modern professionals.

📢 Call to Action
🎁 Experience effortless style with rental and personal styling services:

👔 Taelor – Men’s Clothing Subscription
Get 25% OFF your first month
🔗 Sign up at: https://taelor.style/pages/membership
🎟️ Use code: PODCAST25

👗 Armoire – Women’s Clothing Subscription
Get 50% OFF your first month
🔗 Sign up at: https://www.armoire.style/refer/ArmoirexTaelor
🎟️ Use code: ArmoirexTaelor

🎁 Give the gift of time, convenience, and effortless style:
🛍️ Taelor Gift Cards – Men’s Wear Rental
Get 10% OFF
🔗 Purchase at: https://taelor.style/products/menswear-rental-gift-card
🎟️ Use code: PODCASTGIFT

📧 Connect with Anya Cheng
Email: [email protected]
Website: https://taelor.style

🔗 Affiliate Links
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Join me as a guest or start your podcast journey:
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⏱️ Timestamps & Key Topics
00:00 – Startup vs. corporate: Emotional highs & lows
01:00 – Meet Anya Cheng: From Meta to McDonald’s to Taelor
03:30 – Why she built Taelor: Solving fashion for busy men
05:15 – Founder insight: Realising her target customer was male
06:50 – From self-styling to a full-on fashion-tech brand
08:00 – Startup mindset: “Your idea is always wrong—iterate fast”
10:30 – AI styling & the psychology of clothing rental
12:30 – Brown is the 2025 fashion colour of the year
14:00 – Understanding the real goals of Taelor customers
15:30 – Marketing insights from direct customer feedback
16:00 – Strategic brand partnerships & global sourcing
18:00 – Addressing the fashion waste crisis
19:30 – Partnerships with dating apps, schools, and corporates
21:00 – Funny story: Shipping to a US ambassador in Southeast Asia
22:00 – What’s next: Licensing Taelor’s AI + global expansion
24:00 – Going public, category expansion, and new corporate deals
25:30 – Inclusivity in fashion: Real customers, real bodies
26:00 – Anya’s hiring callout: Join the mission!

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Jill unpacks her Return on Kindness (ROK) framework, the secrets behind her Publicity Breakthrough Bootcamp, and how kindness is not just good for humanity—but good for business. If you’re a startup founder, coach, or marketer, this episode will show you how to stand out, build credibility, and land media coverage without spending thousands on agencies.
She shares PR tips you can implement right now, why generosity pays off, and how personal branding and storytelling are crucial in today’s attention economy.

🚀 Call to Action
👉 Join Jill’s 3-Day Publicity Challenge:
Get started on your media journey with simple, actionable steps at https://jilllublin.com/start

📚 Books by Jill Lublin:

Guerrilla Publicity

Profit of Kindness

Networking Magic

Get Noticed...Get Referrals

🌍 Connect with Jill:
Website: https://jilllublin.com
LinkedIn: Jill Lublin
Instagram: @jilllublin

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🎤 Be a guest or start your podcast journey:
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⏱️ Timestamps & Key Topics
00:00 – Champagne & Introductions
01:00 – Jill’s 4 bestselling books and the story behind “Profit of Kindness”
02:10 – The ROK framework: Return on Kindness vs ROI
03:00 – Kindness as a competitive business strategy
04:30 – Companies doing kindness right: Honda, SF healthcare campaigns
06:00 – Why kindness makes you memorable
07:00 – First step: A conscious act of kindness every day
08:00 – Flexibility and generosity in your business model
09:00 – Pro bono work that builds goodwill—and brings clients
10:45 – Why flexibility builds customer loyalty
11:30 – Networking advice: The 3 C's (Connect, Communicate, Create)
12:30 – Asking “Who do you know?” to unlock opportunities
13:00 – The importance of storytelling and elevator pitches
14:00 – Jill’s 3-part formula: Problem, Solution, Golden Nuggets
15:00 – Why every startup should focus on PR
15:30 – PR for small budgets: The Gorilla Publicity approach
16:00 – Details about Jill’s 3-Day Publicity Challenge
17:00 – Why PR is the gift that keeps on giving
18:00 – Final thoughts & where to connect with Jill

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Michele DeFilippo has been a pioneer in the independent publishing world since 2001. As the founder of 1106 Design, she’s helped over 4,000 authors bring their book dreams to life — without giving up control or royalties. In this episode, Michele joins Nicholas Kuhne to debunk the myths of traditional publishing, discuss how to turn lead magnets into powerful brand tools, and explain how indie publishing can put four times the revenue in an author’s pocket.

🔗 Call to Action
💬 Get Michele’s free guide “Publish Like the Pros”
👉 Download it from 1106design.com and learn how to create a professional, market-ready book that keeps you in control.

📢 Connect with Michele DeFilippo
🌐 Website: https://1106design.com
📧 Email: [email protected]
📣 Services: Book editing, cover design, interior layout, typesetting, consulting

🎧 Podcast tools & links
🎙️ Edit your podcasts like a pro:
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🎤 Want to be a guest or start your podcast journey?
https://www.joinpodmatch.com/nickkuhne

🕒 Timestamps & Key Topics
00:00 – Michele exposes the double-dipping model of middlemen publishers

01:00 – Why Michele started 1106 Design & her 50-year industry legacy

02:00 – What makes a great lead magnet and how ebooks can drive revenue

03:30 – Understanding the customer journey through content

05:00 – Most people are better writers than they think — start writing

06:00 – Lead magnets often evolve into full books

07:00 – Following up after lead magnet downloads (without being spammy)

08:00 – Should you make one mega-ebook or a series of niche guides?

09:30 – 1106 Design's services and Michele’s “Publish Like the Pros” guide

10:00 – Why indie publishing keeps your rights and revenue

11:00 – The marketing side of book publishing: Start with your audience

12:00 – A book is the best business card you’ll ever have

13:00 – Traditional publishers rarely pick up self-published books

14:00 – Indie publishing = long-term control over your book and income

15:00 – Breaking down royalties: $1.50 vs $6 per book

16:00 – Why middleman publishing companies hurt authors

17:00 – Print on Demand: no inventory, no upfront printing costs

18:00 – 1106's full-service process: Editing, design, typesetting

19:00 – Why professional typesetting matters for reader experience

20:30 – Children's books: hire your designer before the illustrator

21:30 – Final thoughts: Don’t let your book die inside you

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