F That: Shift Your Perspective, Elevate Your Power

From Struggle to Flow: How Self-Discovery Creates Business Success for High-Achieving Women


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Alexis Frank shares her journey to becoming a leading coach for eldest daughters. Rather than focusing on business strategies, she reveals how inner alignment, self-trust, and embracing natural gifts created her success. The episode guides listeners—particularly eldest daughters—through releasing struggle patterns and building businesses aligned with their authentic selves.


Key Takeaways

  • Alignment Over Strategy: Success comes through inner alignment, not external tactics
  • Natural Gifts: Your easiest skills are often your most valuable offerings
  • Entrepreneurial Growth: Business building functions as a spiritual accelerator
  • Aspirational Marketing: Focus on client aspirations rather than problems
  • Self-Discovery: Understanding yourself positions you as the obvious choice for clients
  • Breaking Struggle Patterns: High-achievers must unlearn that success requires suffering
  • Visibility Through Ownership: Being seen requires owning your unique power and voice


Chapter Guide

00:00 - Introduction - The concept of becoming "the one" through alignment rather than competition

00:57 - Alignment Revolution - How inner alignment work transformed her approach to business

02:25 - Honoring Your Gifts - Recognizing that her natural tendency to advise others was her unique gift

07:05 - The Entrepreneurial Leap - Transitioning from traditional employment to purpose-driven business

12:08 - Niche Discovery - Finding her calling as an eldest daughter coach through personal identity work

14:23 - Spiritual Business Building - How entrepreneurship catalyzes personal growth and development

20:28 - Aspirational Marketing - Focusing on client aspirations rather than problems dramatically improved results

26:47 - Owning Your Power - Overcoming visibility challenges through radical self-ownership

34:32 - Self-Discovery Strategy - Deep self-knowledge as the ultimate business differentiator

36:36 - Transformation Invitation - Call to action for listeners to begin their alignment journey


Sound Bites

  • "Success isn't about chasing the right strategy—it's about alignment and deep self-trust."
  • "Nothing I've achieved is exclusive to me—these principles are available to anyone willing to do the inner work."
  • "Business ownership became my path to freedom when I understood that entrepreneurship isn't supposed to feel like slavery."
  • "You're not behind on your journey—you're just addicted to the familiar feeling of struggle."
  • "Eldest daughters often mistake their superpowers for burdens because they've never been acknowledged for their natural gifts."
  • "When you transform yourself, you automatically transform how people respond to your business."
  • "True marketing power comes from showing people who they can become, not reminding them of their problems."
  • "Alignment creates a business that feels like flow rather than force—that's how you know you're on the right path.

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F That: Shift Your Perspective, Elevate Your PowerBy Alexis Frank, Life Coach, Business Strategist, Global Thought Leader