In this episode, Shane Mahi sits down with Marcus Cauchi, one of the most respected minds in principled selling and trust-based business growth. With over 30 years of experience in sales transformation, Marcus shares deep insights on behavioral psychology, the science of decision-making, and how AI can be harnessed to build trust rather than erode it especially in sensitive sectors like debt recovery.

Guest: Marcus Cauchi:

• LinkedIn: https://www.linkedin.com/in/marcuscauchi

Explore:

Principled Selling

• https://www.laughs-last.com/successful-selling/
• https://www.linkedin.com/company/principled-selling/

The Seller Code

• https://thesellercode.org/
• https://www.linkedin.com/company/the-seller-code

Host:Shane Mahi:

• LinkedIn: https://www.linkedin.com/in/megamahi

Discover MEGA.AI – Revolutionizing Debt Collection with AI Technology

• MEGA.AI: https://mega.ai/
• LinkedIn: https://www.linkedin.com/company/mega-ai

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