What does it take to write copy that doesn't just read well, but actually connects with people?

In this episode, I chat with Alice Brown about how she built her career helping brands uncover what their customers really think, and turning that into language that drives action.

We get into her shift from surf coaching to marketing, what most people get wrong about content, and why human insight still beats AI every time. Alice also shares a refreshingly practical take on how to get better feedback, what ‘big ideas’ really look like, and how to bring more of yourself into your work - without it turning into fluff.

Find out more about Alice and her work at https://www.7th-wave.co

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