In The Loop | Commercial Real Estate Conversations

From Tangent Proptech: Reimagining Property Management Teams Communication with the Slack of Real Estate, with Synco Co-founder & CEO Jason Griffith


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Jason Griffith is the Co-Founder and Co-CEO of Synco, a centralized messaging platform designed to streamline communication for property management teams like LeFrak and Kaled Management. Synco addresses the challenges of fragmented communication channels by providing a real-time, collaborative environment that enhances operational efficiency across office staff, on-site teams, and external vendors. Prior founding Synco, Jason co-founded SiteCompli, a compliance automation platform utilized across over 1 million residential units and 70% of Class A office properties in New York City. SiteCompli became part of Inhabit, a collective of property management software companies backed by Insight Venture Partners and Goldman Sachs.


(01:35) – Jason's Journey from SiteComply to Synco

(04:48) – The chaos of property management communication

(07:25) – Centralization & adoption challenges

(10:24) – Integration & real-world use cases

(24:56) – Business model & growth

(27:08) – ROI & future communication trends

(31:14) – Venture scale business & exit strategies

(34:22) – Zach & Jason origin story

(37:16) – Advise for entrepreneurs & creative marketing

(39:42) – Collaboration Superpower: Bob Faith (Greystar CEO), Stewart Butterfield (Slack Co-founder) & Jeff

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In The Loop | Commercial Real Estate ConversationsBy LoopNet