Here are three things you’ll learn in this episode:

1. Unique Career Paths in Marketing: Kiara's journey from tech startups and healthcare to higher education highlights how diverse experiences, particularly in client relations and project management, contribute to a well-rounded marketing professional.
2. Authentic Storytelling in Higher Education: The episode emphasizes the importance of genuine student and faculty stories to differentiate an educational institution, fostering a sense of impact and community that resonates deeply with prospective students.
3. Measuring Marketing Success Holistically: Learn how Boston College measures campaign effectiveness through a combination of enrollment data, ad engagement, event attendance, and invaluable anecdotal feedback from students, underscoring the human element in marketing.

About Kiara Serret & Boston College:

• Website: http://bc.edu/lynchschool
• LinkedIn: https://www.linkedin.com/in/kiaraserret/

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