Brand strategy and brand copy is incredibly important in our businesses. Our brand image, design, logo, as well as the copy we produce can often send subliminal messages to our readers, clients, and potential customers about who we are, what we do, and why they should work with us. In today’s episode, I talk with Brand Copy Strategist Shenee Howard about her view points on brand copy, style, strategy, and chemistry. Shenee, in my opinion, has become famous for her awesome email newsletters and GIFs. She also gets incredibly intimate with me about her business – from what drove her to become a successful entrepreneur to setbacks and doubts she has had over the course of her career as well as a few future aspirations she is looking to dive into!

From the Archives: Shenee Howard in 2016

Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are?  You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

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A nuanced answer to a very important question: Can Facebook ads “save” your business?    Today I’m going to tell you what I’d recommend if you need cash fast and are thinking about running ads.  Mentioned in this podcast:   Absolute FB Ads   Get Paid Marketing: https://clairepells.com/waitlist    Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to  Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid  

Real Talk: Can Facebook Ads "Save" Your Business?

In this week's episode of the Get Paid Podcast, I'm taking you behind the scenes of my latest "C- effort" launch that surprisingly raked in just under $50K. I didn’t bother with new content or pump out a ton of podcast episodes. Even amidst some big personal life changes, this laid-back approach still exceeded our expectations. I'll break down why fast-action bonuses are a game-changer, the power of recycling emails, and how managing minimal efforts can still yield maximum results – also stay tuned to the end for a special announcement!    This Week on the Get Paid Podcast:   How a C- effort still pulled an A- result, netting just under $50K in our last launch   Why you definitely don’t want to skip out on offering your audience fast-action bonuses   If in doubt, reuse your past emails…it actually works   Why I’m still happy to only nearly hit my launch goal   Reflecting on personal challenges and how they play a role in how I do and do not show up for launches   And why I don’t always have to give every launch 100% thanks to these low cost marketing strategies we have implemented over time   Mentioned in this podcast:   https://clairepells.com/waitlist    Now it’s time to GET PAID Learn how to make your next $50K on autopilot with our evergreen funnel 

A Debrief of Our C- Launch (and Some News)

The replay for this week's live Facebook and Instagram ads class is here! Make sure to listen before it comes down on March 19th. Absolute FB Ads is officially open for enrollment! Here are the three big reasons why to join us sooner rather than later: ⏲ Early Bird Bonus: if you enroll by March 15th, you'll get access Easy Nurture Sequences, a brand new training where I'll walk you through exactly how to take content you've already created and repurpose it into a series of emails that will warm up your cold leads - and get them ready to BUY - immediately. 

TRAINING: Get 1,000 Leads without Reels, Stories, or Social Media

The ideas Elise Darma brings are worth millions and she reminds us how important it is to act quickly to bring them to life.   Elise specializes in helping not-so-Insta-famous business people make REAL revenue directly from the free app. She has helped over 30,000 through her no-fluff courses like Story Vault, Caption Vault, Videos Vault and Social Bank and has been featured for her Instagram expertise in Forbes, Entrepreneur, Digital Marketer and Social Media Examiner.   This episode is a deep dive into the last ten years of her business and the art of piecing together new products and launches quickly. She has reached multiple 7-figure years with products that range anywhere from $27 to $800. Whether you're new to online business or more established, this interview is like a blueprint for really smart ways to leverage digital platforms and products.   This Week on the Get Paid Podcast:   How the infamous flop of the 2017 Fyre Festival boosted Elise’s visibility    Going from side hustler to agency owner to successfully selling low cost digital products   The art of bringing performance and an altar ego into your ad copy and videos    Why Elise never launched a high-ticket program when everyone said it was the way to go   Finding her self liquidating offers and making a substantial profit from ads   How she built her webinar funnel onto her existing offers   Automating her Instagram marketing to take maternity leave   Investing in a really solid team   Mentioned in this podcast:   Website: https://elisedarma.com/     IG: https://www.instagram.com/elisedarma/    YT: https://www.youtube.com/elisedarma     TT: https://www.tiktok.com/@elisedarma    On Wednesday, March 13th at 2pm, I’m offering my free online class Get 1,000 Leads Without Reels, Stories, or Social Media. If you’re looking for new ways to bring in lower cost leads, claim your spot and join us live: https://clairepells.com/success-1000leads/    Now it’s time to GET PAID  Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to  Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid  

$1.5 Million Without a High Ticket Offer with Elise Darma

What’s the difference between men and women when it comes to entrepreneurship? That’s a question I tackle today, and the answer has nothing to do with biology. For every online business, there’s what I like to call the “easy button” approach to bringing in regular new leads.  But, in a study I’ll talk about today, more men than women are likely to take this route.  Yes, I’m talking about  ads. And, I’ll break down why we need more women benefiting from this approach. Let’s get into it… This Week on the Get Paid Podcast:   The gender gap in entrepreneurship   The theory of male hubris and female humility    How overconfidence can work in your favor   Why women get more discouraged by failure    The bias that ads mean you’re “cheating.”    Addressing people pleasing will benefit your business   What’s possible when more people, especially women, choose the easy button   Mentioned in this podcast:   clairpells.com/class   Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to  Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid!

From the Archives: Shenee Howard in 2016

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