From The Source

What does it take to build trust, stand out in a crowded B2B market, and turn marketing efforts into meaningful revenue growth?

In this episode of From the Source, Barney Woodbridge, Director of Demand Generation at Heimdal, shares his perspective on differentiation, customer trust, product quality, and the importance of bringing sales and marketing together as one revenue team.

Explore why trust matters before the sale, how brands can break through the “sea of sameness,” and why sustainable growth starts with delivering real customer value.

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How do you build a scalable, repeatable, and predictable revenue engine?

In this episode of From the Source, Vereigen Media welcomes Oyin Bamgbose, VP of Sales at Street Group, for a deep dive into Total Addressable Market (TAM), segmentation, ICP, sales and marketing alignment, and revenue-focused go-to-market strategy.

Oyin explains why TAM should be more than a number in a pitch deck. When used properly, it can become a lens for prioritization, helping sales and marketing teams determine where to focus, which segments to pursue, and how to align their GTM efforts around revenue.

The conversation follows the GTM waterfall from TAM to SAM to ICP and buyer personas, before moving into messaging, prospecting sequences, and the sales process. Oyin also breaks down the three core phases of building a revenue engine: lead generation, prospecting, and sales.

You'll also hear insights on:

• Moving from lead volume to revenue contribution
• Why not all revenue is created equal
• Segmenting your market based on different buyer needs
• Building messaging around buyer personas
• Creating predictable prospecting processes
• Making sales stages more buyer-centric
• Aligning sales, marketing, and operations
• Defining what makes a lead truly qualified
• Using CHAMP to move leads into opportunities
• Lessons Oyin would take back to his own SDR career

A practical conversation for sales leaders, marketers, GTM teams, CROs, CMOs, and B2B growth professionals looking to create greater alignment and a more predictable path to revenue.

Listen to the full episode and follow From the Source for more conversations shaping the future of B2B growth.

#FromTheSource #OyinBamgbose #GTMStrategy #TAM #ICP #GoToMarket #B2BSales #RevenueGrowth #SalesLeadership #B2BMarketing

In this episode, Dunya Riechelson, President of Allytics, joins Vereigen Media to discuss how B2B buying is becoming more self-directed, complex, and trust-driven.

Explore buying committees, content relevance, buyer expectations, and why trust and measurable business outcomes matter more than ever.

In this episode, Dave Steinmeyer is joined by Sylvain Awad, Director of Demand Generation at Enghouse Vidyo, to discuss how modern B2B marketing is evolving beyond lead volume toward measurable pipeline and revenue.

From intent data and AI to sales alignment and precision targeting, Sylvain shares practical insights on building demand generation programs that deliver real business impact.

In this episode of From the Source, Karina Shabelsky, Director of Digital Marketing at Suki AI, shares a practical perspective on how AI is transforming modern B2B marketing.

Karina discusses the difference between simply using AI and truly leveraging it, why critical thinking remains essential, and how marketing teams can use AI to improve efficiency, personalization, ABM execution, and content strategy. The conversation also explores GEO, the evolving role of SEO, and the opportunities and limitations marketers should consider as AI adoption continues to accelerate.

If you're looking for a no-nonsense discussion on AI's real impact on marketing, this episode delivers valuable insights and actionable takeaways.

In this episode, Scott Woodruff, Director of Global Campaigns & ABX at Cornerstone OnDemand, shares his perspective on how B2B marketing is evolving from traditional ABM Campaigns to full account-based experiences (ABX).

The discussion explores why personalization needs to go beyond surface-level messaging, how cross-functional collaboration drives better engagement, and why modern B2B growth depends on aligning marketing, sales, and customer success around the same accounts.

If you're looking to understand the future of ABM, account engagement, and experience-driven marketing, this episode offers valuable insights for modern B2B teams.

In this episode, Rebecca Halpern (Senior Marketing Manager at Conduent) shares her perspective on why lead quality and real buyer intent matter more than volume in B2B marketing.

The conversation explores how marketers can move beyond vanity metrics, identify true engagement signals, and align with sales teams to build a pipeline that actually converts. Rebecca also highlights the importance of timing, relevance, and choosing the right partners to drive meaningful outcomes.

If you're looking to separate real intent from noise and create more effective B2B strategies, this episode offers practical insights to get there.

Direct From the Source by Vereigen Media is a no-fluff B2B marketing podcast where the future of growth, data, and AI meets real-world execution. This thought leadership series brings you straight into the minds of global experts who are reshaping how we think about marketing, machine learning, and business transformation.

This episode features candid conversations with Hrvoje Smolic (Graphite Note), an entrepreneur. We explore how today's most innovative minds are:

• Driving results with first-party data
• Building smarter lead scoring models
• Leveraging no-code AI tools and AI agents
• Applying machine learning in GTM strategies
• Using Large Language Models (LLMs) to fuel personalization
• Navigating GDPR, CCPA, and evolving data compliances
• Measuring propensity to buy with precision
• Redefining marketing with artificial intelligence

Whether you're a demand gen expert, product marketer, startup founder, or data enthusiast, this podcast offers practical insight into the data tooling revolution, AI in business, and the evolving science behind audience engagement and campaign efficiency.

At its core, Direct From the Source delivers real strategies, unfiltered insights, and bold perspectives from those leading the charge—from B2B growth pioneers to AI-driven innovators.

📌 Topics you can expect:

• How to use first-party data for growth
• The real role of AI in B2B marketing
• Best practices in machine learning model deployment
• Marketing automation with AI agents
• Breaking down what is AI? for modern teams
• Building a compliance-ready data strategy
• Understanding and leveraging the propensity to buy

This is more than a podcast—it's your shortcut to understanding what’s working, what’s next, and how to lead with clarity in a data-driven, privacy-first world.

🎧 Tune in for sharp, relevant, and forward-thinking episodes that cut through the noise—Direct From the Source.

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#B2BMarketingPodcast #ArtificialIntelligencePodcast #MachineLearningPodcast #B2BPodcast #AIinBusiness #FirstPartyData #LeadScoring #NoCodeAI #LargeLanguageModels #DataToolingRevolution #AIagents #WhatIsAI #GDPR #CCPA #PropensityToBuy