Episode 2: Ghosting - understanding it from both sides
In this episode of From This Day Forward, we’re talking about ghosting - why it happens, how it feels, and how to deal with it in a more human way.
From a couple’s perspective, wedding planning can be overwhelming, time-consuming, and emotionally draining. From a business point of view, silence after an enquiry can feel personal and frustrating, especially in the early days. This episode explores both sides honestly, without blame.
I also share my own experience as a wedding photographer - how ghosting felt when I started out, how my mindset has changed, and practical ways I try to reduce it, including gentle follow-ups, long-term touchpoints, and why silence doesn’t always mean “no”.
Whether you’re planning a wedding or working in the industry, this episode offers clarity, empathy, and perspective on one of the most talked-about topics in weddings.