Support conversations hold precise statements of user intent, objections, and friction—but they rarely become searchable answers. This episode opens with a short anonymized vignette: a three-page pilot that lifted featured-snippet impressions by ~35% and drove a 5–8% micro-conversion bump in four weeks. Hosts Ron (product & design) and Mitzi (SEO measurement) run a compact five-step sprint you can do without engineers: safe export and a prescriptive scrub checklist, frequency-based clustering with buyer-stage tagging, answer-first copy templates for snippet blocks, a one-sentence canonicalization rule to avoid duplicates, and a triage score to decide product fix vs content. Each segment ends with a one-step action listeners can implement immediately and short KPI windows to watch. The episode wraps with a practical 3-page pilot template and a direct CTA to download the Support-to-Content checklist in the show notes.