Social commerce is booming, and today's conversation proves that if you haven't considered selling on social media, then it's time you did.

Wes Duquette is VP and GM of B2B and Retail at ShipBob, a tech-enabled 3PL that empowers small and medium businesses with advanced supply chain capabilities. In this episode, he speaks with Liz and Reid about the powerful impact of influencers and platforms like TikTok and Instagram in driving actionable purchases. And it's no surprise that QR codes are revolutionizing the advertising landscape.

Wes shares invaluable insights on the critical importance of an omnichannel strategy, global expansion, and scalable infrastructure for brands aiming for growth. His pointers on barcoding, packaging, and back-office systems provide a stellar roadmap for future retail scalability. He discusses the evolving dynamics of direct-to-consumer channels and alternative marketplaces and understands why registering with giants like Amazon is crucial—even if you're a dedicated Shopify seller.

Key takeaways:

• How influencers and platforms like TikTok are transforming retail engagement and driving omnichannel growth strategies for brands

• Learn about the operational scalability challenges faced by SMBs during retail launches and discover strategies for effectively navigating high-volume demands and pivotal retail relationships.

• Critical infrastructure elements such as barcoding, packaging, and robust back-office systems are essential for ensuring future scalability and seamless integration across various retail channels and marketplaces.

Connect with GS1 US:

Our website - www.gs1us.org

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Connect with guest:

Wes Duquette on LinkedIn

Check out ShipBob