If you want 5x growth, you need more than a great product. In this episode, Recoup co-founder Siwat Siengsanaoh breaks down how trade shows, advisory boards, and fast feedback loops turned ginger-forward beverages into a national Target launch. You’ll learn how to build an advisory bench, get massive distribution, expand margins, and use polarizing positioning to earn raving fans.

(00:00) Intro — From trade shows to Target shelves

(03:20) Lean teams, volunteers, and winning Pitch Slam

(06:48) Building an advisory board that moves margins

(13:16) Polarization as a brand strategy: the ginger edge

(16:33) Customer feedback and fast iteration

(25:45) Rethinking risk: small bets, tight feedback loops

Drink recoup: https://www.recoupwellness.com/

Follow Siwat Siengsanaoh on LinkedIn: https://www.linkedin.com/in/siwatsiengsanaoh/

Follow Keith Cowing on LinkedIn: https://linkedin.com/in/keithcowing

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