January 21, 2024

From Turntables to Tech: Journey from Renowned DJ to Tech Entrepreneur with Founder Peter Schroeder | Ep 793

8 minutes

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In this episode of The Digital Executive podcast, host Brian Thomas welcomes Peter Schroeder, a multifaceted personality known for his achievements as a top DJ in Denmark and a tech entrepreneur. Schroeder shares his unique career trajectory, which began as a radio host at age 12 and led to him becoming one of Denmark's most celebrated DJs, bagging over 20 platinum records, 40 gold records, and multiple nominations for the Danish DJ awards.

Schroeder's journey into entrepreneurship seems almost serendipitous. He explains how his innate entrepreneurial spirit and perhaps a bit of ADD led him to seize opportunities as they came, rather than meticulously planning his career shifts. From starting his first company at 14 to facing the challenges of scaling a business and managing staff, Peter's journey epitomizes the roller coaster that is entrepreneurship.

He highlights three critical traits for entrepreneurial success: naiveté or the belief in one's ability to achieve seemingly impossible goals, stubbornness to prove naysayers wrong, and the persistence to do whatever it takes to get the job done. These qualities have been instrumental in Peter's ability to adapt and succeed in various ventures.

On the tech front, Schroeder delves into how his current company is leveraging AI and blockchain-like technologies to create innovative solutions in telecommunications. They are developing tools that allow businesses to identify and communicate with customers seamlessly across various platforms, whether it be a phone call, text, email, or social media interaction.

Peter's story is a testament to the power of passion, adaptability, and resilience in navigating the dynamic landscapes of music and technology. His ability to blend creativity with technical acumen offers valuable insights for aspiring entrepreneurs and technologists alike.

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