This episode of Power Talks dives into the world of AI and personalization with Samuel Kamugisha, a brand and growth marketing strategist with extensive experience working for global agencies. Samuel discusses his role at Team X, a specialized agency created by Omnicom to manage Mercedes-Benz's digital ecosystem across multiple markets.

He explains how website and Media Personalisation is used to tailor customer experiences and improve overall customer engagement.

The conversation explores the impact of AI on project management and workflows. Samuel shares the specific AI tools he uses for research and content generation, while also acknowledging the limitations of AI use within large corporations. He offers insights on navigating the challenges faced by minorities in the tech industry and shares his career path that led him to his current role.

Introduction (00:00 - 01:59)

Speaker 00 introduces himself as Samuel Kamugisha, Senior Project Manager at Team X.

Ssuna Ronald, the host, welcomes Samuel and acknowledges his past help.

Samuel mentions his current work overseeing personalization projects for the Mercedes-Benz website across multiple regions.

​Speaker Introduction (01:59 - 04:17)

​Ssuna formally introduces Samuel and his role at Team X, an Omnicom Group agency focused on Mercedes-Benz's digital ecosystem.

​Samuel explains his daily tasks include managing projects and collaborating with international teams.

• Personalization and AI (04:17 - 09:57)
• ​Ssuna asks about personalization on the Mercedes-Benz website.
• ​Samuel explains how the website personalizes content based on user behavior (e.g., viewing a C-Class page) to provide a more relevant experience.

The discussion moves to AI and its impact on marketing.

• ​Samuel believes AI can save time for those who know how to use it and disrupt industries over time.
• ​Samuel's AI Tools (09:57 - 11:58)

​Ssuna asks about AI tools used in Samuel's workflow.

• ​Samuel clarifies he doesn't use unauthorized AI tools for work purposes.
• He shares his personal favorites for research (Perplexity), image generation (Copilot), and text generation (Gemini).
• ​Comparison of AI Tools (11:58 - 14:09)
• ​Ssuna compares Gemini and ChatGPT, noting his preference for ChatGPT.

​Samuel highlights Gemini's advantages:

• The Future of Google and AI (14:09 - 17:42)
• ​Ssuna questions Google's future dominance in AI due to the rise of other players.
• ​Samuel suggests Google may struggle to compete due to:

Layoffs and Company Strategy (17:42 - 23:31)

• ​Ssuna pivots to the topic of layoffs in tech companies.
• ​Samuel attributes layoffs to overhiring and product maturity.

He emphasizes the importance of efficient processes and lean teams to avoid layoffs.

• ​Samuel suggests agency models experience fewer layoffs compared to tech companies.
• ​Samuel's Career Background (23:31 - 24:04)

​Briefly discusses his past experience at two other agencies in Malaysia before joining Team X

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• Production Credits
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• Executive Producer: Ssuna Ronald

Sound Engineer: Gumisiriza Richard

Script Writer: Chinwendu Opara

• Art Direction: Abdu Latif Okalang

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Disclaimer:

The views and opinions expressed by the guest in this interview are their own and do not represent the official position or policies of their employer, companies, customers, or other entities. The guest is speaking in a personal capacity.