The K9PT Academy Podcast: Business lessons for canine rehab therapists

From undervalued Canine Rehab Therapist to a Successful Business Owner


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I’m super excited for how things have been going with the Marketing Blueprint program! We dove into website optimization last week along with developing your target audience and this week we’re talking about content creation, optimizing google and how to build sustainable referral sources. We’ll talk about building up veterinary partnerships as well in the future. If you’d like to join late, just let me know and we’ll make it work. I’m attending the Staar conference at the end of this month for the first time! I’ll have a booth set up so I would love to meet some of you in person and catch up with those of you I know! If there’s enough interest, let’s have an unofficial and informal meetup! Let me know via email or DM if you’re interested in having a networking meetup and we can plan when/where!

For today’s podcast episode, I wanted to do something a little different and talk about my story more in depth. Next month, my clinic is projected to surpass 2 million in revenue and it took a long time to get to that point but I talk a bit about it in this podcast episode and how we got to this point. I finished my CCRT and the clinic where I did my internship offered me a position as a Canine Rehab Therapist. I moved to Chicago with my wife and started working in this field full-time. It was good until it wasn’t. The pay wasn’t great. I felt like I followed my passion to work with dogs but was paid on par with a veterinary assistant even though I was a Doctor of Physical Therapy. Here I was doing what I love but struggling financially and mentally. Listen to the full episode to hear the rest!

Register for the marketing blueprint:https://www.k9ptacademy.com/marketing-blueprint

Email me to meet up at Staar: [email protected]

www.k9ptacademy.com

 

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The K9PT Academy Podcast: Business lessons for canine rehab therapistsBy Dr. Francisco Maia, PT, DPT, CCRT

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