344. From University Bedroom To Sephora: Marketing Strategies and Leading A Team to Scale to 7 and 8 Figures with Laura Smith, Founder of Lullabellz

Today’s guest went from starting her business in her bedroom during university, to managing a team of 40, and selling her top awarded hair products in Sephora, Pretty Little Thing, and Asos. While in the UK, I interviewed the Founder of LullaBellz, Laura Smith. Tune in to hear her incredible story and listen to her share everything from tips for scaling a product based business to the #1 thing Laura focuses her marketing dollars on today. This episode is full of takeaways to exponentially grow your business this next year and beyond.

HIGHLIGHTS

How Laura went from selling hair jewelry to becoming the #1 premium hair extension company in the UK, and selling in Sephora

The time Laura had to travel to China to pitch manufacturing companies to create her hair extension products

The video she bootstrapped that went viral and scaled the brand

The time she had to refund a large amount of money to customers due to a manufacturing error

What Laura did to manage hiring when her brand exploded during the Covid pandemic

How Laura runs a team of 40 employees + enrolls them to run with her vision

Tips for building a 7 or 8 figure product based company

Where to focus + spend your marketing dollars to grow brand awareness and sales

LINKS

Save 20% OFF with code: Bossbabe20 - go to lullabellz.com

Join The Société: The Place to Build A Freedom-Based Business

FOLLOW

bossbabe: @bossbabe.inc

Natalie Ellis: @iamnatalie

LullaBellz: @lullabellz_