Often, when people hear the term ‘PR’, the first thing that comes to mind is sending out press releases. So, you might have been surprised to see the title of this article.
‘Press releases are the worst PR tool’? You might be wondering if writing a press release will be a waste of time. Do press releases work?
The truth is, press releases do work...if you’re a huge, well-established brand like Google, Daimler or Siemens.
Unfortunately, if you’re a coach, then press releases won’t work for you in the same way. In this article, I want to share with you exactly why that is - and what coaches can do to reach PR stardom.
So, why is sending a press release the worst PR tool ever?
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