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Are you struggling to stand out as an entrepreneur? In this insightful episode, Jim James sits down with Katie Zeppieri, Founder and Chief Brand Strategist of MicDrop, a leading PR and marketing agency. They delve into the challenges of becoming a "category creator" - someone who builds solutions for problems people didn't even know existed.

Katie shares proven strategies for positioning your brand as an industry thought leader, getting featured on prominent stages, and creating a sense of omnipresence in your niche. She reveals the power of education-based content marketing, leveraging AI as a tool, and building meaningful relationships for long-term success.

Discover the insider secrets of securing speaking gigs, staying ahead of industry trends, and leveraging traditional media for third-party credibility. Whether you're a startup strapped for cash or an established business, this episode equips you with actionable tips to elevate your brand's visibility and influence.

Tune in for Katie's book recommendation: "Never Eat Alone" by Keith Ferrazzi, a game-changing guide to nurturing meaningful relationships and expanding your network.

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