In today’s Better Together Podcast, Shawn and Kelly Sundsvold sit down with Tina Larsson, co-founder of The Folson Group and author of Living the High Life, to explore what it really takes to challenge systems and build something meaningful.

Tina’s journey from Wall Street analyst to co-op reformer in New York City is anything but conventional. What started as a personal challenge within her own building turned into a business that now helps reshape how co-ops and condos are managed bringing financial clarity, accountability, and structure to a space that often lacks it.

This conversation goes beyond business strategy.

It’s about persistence continuing forward when things don’t move easily. It’s about leadership especially in environments where change is resisted. And it’s about navigating the “messy middle” of entrepreneurship, where progress isn’t always visible but the work continues.

We also dive into the dynamics of building a business with a partner, the mindset shift from employee to entrepreneur, and the responsibility that comes with leading systems that impact others.

If you’re building something, facing resistance, or working through the in-between stages of growth, this episode offers a grounded and practical perspective.
https://www.linkedin.com/in/tinalarssonli/

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