Sergio Silva, aka Sergito, is an investor, collector, and the co-founder of Popset. An image-sharing network on the Solana blockchain. He has over a decade of experience in traditional finance, having worked at Barclays, Goldman Sachs, and as Senior Director of Web3 Business Development at Fireblocks.

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In today’s episode, we discuss:

Discussion on Latin America (00:02:33): Sergio's view on the crypto evolution in Latin America.

Sergio's Journey into Crypto (00:02:54): Sergio recounts his transition from traditional finance to crypto, sparked by a friend's recommendation.

Traditional Finance vs. Crypto (00:06:12): Sergio explains why traditional finance frameworks are ineffective for analyzing crypto concepts.

Role at Fireblocks (00:08:47): Sergio describes his experience at Fireblocks and the significance of his self-given NFT title.

Crypto Adoption in Latin America (00:10:37): Sergio compares crypto usage in Latin America to other regions, emphasizing its practical applications.

Challenges in Latin America (00:12:33): Sergio discusses limitations and opportunities for crypto adoption in Latin America.

Introduction to Pop Set (00:15:13): Sergio introduces Pop Set, a mobile app for minting photos into NFTs on Solana.

Leveraging Small Follower Base (00:19:28): Sergio discusses monetizing content with a smaller audience using crypto, emphasizing scalability and creator empowerment.

Challenges in Creator Monetization (00:20:13): Insights on the complexities creators face in monetizing their content through traditional platforms.

Solana's Resilience and Growth (00:25:19): Discussion on Solana's strong infrastructure and community resilience during the bear market, contributing to its growth.

Challenges of Building for Non-Web3 Users (00:25:25): Sergio highlights the difficulty in attracting a non-Web3 audience to their innovative product.

NFTs as Digital Receipts (00:30:40): Sergio explains NFTs as immutable records of online interactions, akin to digital cookies.

Advice for Newcomers to Crypto (00:33:10): Sergio advises potential crypto entrants to invest time in learning before diving in.

The Importance of Focus in Crypto (00:38:01): Sergio emphasizes finding passion in crypto and dedicating time to become knowledgeable.

Regulatory Changes and Opportunities (00:38:49): Discussion on the impact of US regulatory changes and the potential risks and rewards for the crypto industry.

Building a Better Future (00:39:41): Sergio advocates for a moral compass in crypto, focusing on positive contributions rather than just profits.

Mentioned: Gemini, CryptoPunks, Uniswap, Curve, Bitso, Popset, Solana, Solana Foundation, MetaPlex, CrossMint, Phantom Wallet, Jupiter, gmoney, Peter Schroeder, Meebits, Blast, Rodeo, Pedro Miranda

Until next time,

- Kaloh

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