Kaloh's Podcast

Jake is the host of Pod of Jake, a podcast that began in mid-2020. Over four years, he’s produced around 180 episodes featuring notable guests in crypto, longevity and city-building. Jake is also the creator of Base Colors.

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https://www.kaloh.xyz

In today’s episode, we discuss:

Jake's Podcast Journey (00:01:26): Jake shares his experience starting his podcast about four years ago, emphasizing the medium's unique value.

Preparation and Performance (00:05:49): Jake explains his approach to podcast preparation, emphasizing the importance of engaging conversations and personal enjoyment.

Getting Great Guests (00:10:18): Jake shares tips on securing guests, stressing the importance of cold outreach and persistence.

Cold Outreach Strategy (00:11:24): Jake discusses his approach to cold emailing potential guests, highlighting the importance of brevity and follow-ups.

Identifying Great Conversations (00:17:18): Jake reflects on what makes a conversation great, noting the impact of guest energy and preparation on outcomes.

Podcasting Feedback and Measurement (00:19:45): Discussion on the challenges of measuring podcast success and listener feedback after episodes are published.

Interest and Prominence Thresholds (00:23:06): Discussion on the importance of genuine interest and prominence in selecting podcast guests.

The Importance of Audience Quality (00:26:53): Jake discusses the significance of engaging with quality listeners rather than focusing solely on audience size.

Introduction to Base Colors (00:29:16): Jake introduces his project, Base Colors, explaining its concept as a unique NFT color collection.

Building on Base (00:35:03): Jake discusses the reasoning behind choosing Base as the platform for his project, highlighting its advantages.

Early Traction and Community Engagement (00:41:25): Jake reflects on the quality of early adopters and their genuine interest in the project.

Collaborations and Ecosystem Synergies (00:43:13): Jake emphasizes the importance of collaborations within the Base ecosystem and shares a specific example.

Recommendations for Listeners (00:47:41)Jake offers three recommendations for podcasts and projects worth exploring within the crypto space.

Mentioned: Base Colors, Farcaster, OpenSea, Aubrey de Grey, David Sinclair, CryptoPunks, Coinbase, Bounty Caster, Jacek

Until next time,

- Kaloh

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Colin Armstrong is the founder and CEO at Paragraph and Mirror. He previously managed engineering at Google and played a key role in expanding Coinbase into Canada and improving their Bitcoin security.

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In today’s episode, we discuss:

Colin's Background (00:02:15): Colin shares his journey into crypto, starting from mining Bitcoin to working at Coinbase.

Evolving Fraud Challenges (00:05:18): Colin explains the changing landscape of fraud and abuse, emphasizing the need for adaptive defenses.

Introduction to Paragraph (00:06:21): Colin shares the inspiration behind Paragraph, focusing on media and technology integration.

Traction and Growth (00:12:30): Colin discusses when he realized Paragraph had potential, particularly through integrations with Farcaster.

Features of Paragraph (00:13:40): The host highlights key features of Paragraph, including NFT articles and wallet-based subscriptions.

Wallet Communication Potential (00:16:05): Colin shares insights on the future of wallet communication and its potential to rival email.

Collaboration with Mirror (00:18:00): Colin explains the decision to collaborate with Mirror, focusing on maximizing distribution for creators.

Migration Paths (00:20:23): Plans for easy migration of content between Mirror and Paragraph for users.

User Statistics (00:23:05): Overview of user engagement and content creation statistics across Mirror and Paragraph.

Features for Media Companies (00:26:40): Benefits of using Paragraph or Mirror for digital media companies, including crowdfunding.

Challenges for Founders (00:29:30): Identifying challenges faced by founders in the crypto space and market fluctuations.

Marketing Strategies (00:34:11): Effective community engagement strategies to attract more readers to publications.

Recommended Writers (00:37:00): Suggestions for three writers and publications to follow on Paragraph.

Newsletters: Jared Hecht, Terminally Onchain, Paragraph Picks.

Mentioned: Paragraph, Google, Coinbase, Mirror, Farcaster, Substack, Google Cloud.

Until next time,

- Kaloh

Jason Goldberg is an experienced entrepreneur, founder of Moxie Protocol, and CEO of Airstack, an AI-powered Web3 API platform for builders.

Listen now on Apple, Spotify, Google, and YouTube.

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In today’s episode, we discuss:

Jason's Background (00:01:29): Jason shares his entrepreneurial journey, including his time working in the White House and founding digital businesses.

Transition to Web 3.0 (00:07:08): Jason reflects on the evolution from Web 2.0 to Web 3.0 and the community-focused approach of Farcaster.

Moxie's Launch and Purpose (00:08:17): The launch of Moxie Protocol aims to enhance economic incentives within the Farcaster ecosystem.

Differences in Building Today (00:08:50): Jason compares building in the early days of Web 2.0 to the current landscape of Web 3.0.

Overview of Moxie (00:13:12): Moxie Protocol enables the creation of fan tokens and economic incentives within the Farcaster platform.

Introduction to Moxie Protocol (00:18:53): Jason discusses the long journey of Moxie Protocol, highlighting its development over eight years.

Tokenization on Farcaster (00:22:01): Discusses the types of tokens available, including fan tokens for accounts and channels.

Passive Rewards System (00:24:44): Moxie's design allows users to earn rewards without active engagement, promoting organic growth.

Getting Started with Moxie (00:27:20): Instructions for developers on how to begin building with the Moxie protocol and its resources.

Incentives for Ecosystem Growth (00:30:11): Jason discusses the goal of creating a self-sustaining ecosystem where users buy Moxie tokens.

Moxie Jail Concept (00:34:39): Introduction of Moxie Jail to prevent bot-like behavior and maintain quality engagement.

Improving FA Score (00:37:33): Advice on organically increasing FA score through valuable contributions to the Farcaster platform.

Use Cases for Artists (00:38:22): Discussion on potential applications of Moxie Protocol for artists and collectors, including special releases and workshops.

Excitement about Development Tools (00:40:13): Jason shares enthusiasm for the new tools available to developers and the potential for composable applications.

Value Proposition for Web3 (00:40:58): Importance of demonstrating tangible value to encourage users to transition from Web2 to Web3.

Mentioned: Moxie Protocol, Airstack, Farcaster.

Until next time,

- Kaloh

Kayvon Tehranian is the CEO and founder of Foundation, a blockchain-based platform that helps creators monetize their work and connect with collectors. He is also developing Rodeo, a new onchain social network distinct from traditional digital art marketplaces.

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In today’s episode, we discuss:

Overview of Rodeo (00:02:51): Kayvon explains Rodeo as an onchain social network distinct from traditional digital art marketplaces.

Exploring New Behaviors in Social Networking (00:04:01): Kayvon discusses the experimental nature of Rodeo and its aim to redefine social networking behaviors.

User Experience Expectations (00:06:02): Discussion on what new users can expect from Rodeo and its visual social networking features.

Monetization Models in Social Media (00:14:25): Kayvon contrasts Rodeo's monetization approach with traditional ad-based models in web2 social media.

Experimenting with New Social Network Dynamics (00:15:19): Discussion on the potential outcomes of a protocol-driven social network versus traditional models.

Collector Dynamics and Secondary Markets (00:20:41): Kayvon addresses the potential for a secondary market for Rodeo posts and the platform's current focus.

Need for New Experiences (00:24:13): Kayvon expresses the necessity for innovative experiences to educate users about digital ownership.

Web2 vs. Web3 (00:28:28): Kayvon contrasts the limitations of Web2 with the potential of Web3 for artists and creators.

Complementary Nature of Rodeo and Foundation (00:32:08): Kayvon outlines how Rodeo and Foundation serve different purposes and audiences in the digital art space.

Digital Ownership and Art Appreciation (00:43:38): The conversation highlights the challenge of helping people understand digital ownership and its value in art.

User Experience and Community Engagement (00:48:05): Kayvon shares his positive experience with the community and how early minting can be financially rewarding.

Supporting Small Accounts (00:56:39): Kayvon outlines how Rodeo helps small accounts gain visibility through content creation and early collection.

Artist Recommendations on Rodeo (00:58:10): Kayvon shares notable artists like Tony Wallstrøm and Anna Lucia, emphasizing the intimate community experience on Rodeo.

Artists: Tony Wallstrøm, Anna Lucia.

Mentioned: Rodeo, Foundation, Farcaster, OpenSea, NBA Top Shot, King of Collectibles.

Until next time,

- Kaloh

Cooper Turley is the founder of Coop Records, an onchain record label at the intersection of Web3 and music. He's reshaping the Web3 music scene by bringing artists onchain. Cooper also invests and advises, collects NFTs, and was featured in Fortune's 2021 NFTy 50 list of influential figures in the NFT space.

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https://www.kaloh.xyz

In today’s episode, we discuss:

The crypto scene in Tokyo (00:02:36) Coop discusses the crypto community in Japan and the technological advancements compared to the US.

Onchain record label (00:04:48) Coop explains the concept of onchain record labels and the motivation behind starting Coop Records.

Artist selection process (00:08:03) Coop describes the curated approach to selecting artists for Coop Records and the importance of traditional success.

Factors for going viral onchain (00:14:23) Coop discusses the factors contributing to the success of going viral onchain and the use of onchain ad campaigns.

Challenges and partnerships (00:18:20) Coop addresses the challenges of competing with traditional music platforms and the partnerships with other record labels.

Onchain record label success (00:20:16) Exploration of the success criteria for onchain record labels, emphasizing collective value sharing among artists, collectors, and curators.

NFTs and social acceptance (00:22:31) Insights into the social acceptance of NFTs, the value of collecting songs, and the concept of onchain reputation.

Midnight Diner event series (00:25:57) Description of the event series in LA, focusing on the integration of crypto experiences with music events and the distribution of onchain music.

Challenges and concerns in the crypto space (00:30:24) Discussion about concerns regarding consumer applications, the sustainability of crypto platforms, and the need for broader adoption.

Artists: Baker Grace, 33 Below, Daniel Allan, Skrillex, Post Malone, RŌHKI, lyrah.

RŌHKI Anime Trailer

Mentioned: Sound.xyz, Adam Levy, Coinbase, Warpcast, MetaMask, Boost, Layer3, Nifty Gateway, OpenSea, Mint.Fun, Helix Records, Th3rd Brain, R&R records, Onchain $Summer, Base, Hypersub, Paragraph.xyz, Midnight Diner.

Until next time,

- Kaloh

Jean-Michel Pailhon is the co-founder of Grail Capital, an investment fund that makes it easy, profitable, and safe for investors to collect digital art. He believes digital art is the next $1 trillion asset class. Before Grail Capital, Jean-Michel was an executive at Ledger and co-founded NFT Factory Paris.

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https://www.kaloh.xyz

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In today’s episode, we discuss:

Passion for art and culture (00:02:35) Jean-Michel Pailhon shares his personal journey and passion for art and culture, starting from his early interest in traditional art to his eventual focus on digital art.

Collecting street art (00:06:51) the process of collecting street art, including the creation of specific pieces by artists for collectors and the role of the internet in promoting and trading street art.

The 1 trillion asset class (00:12:11) potential growth of the digital art market, comparing its current size to the contemporary art market and projecting its future value.

Grail Capital's mission and services (00:20:46) Jean-Michel Pailhon explains the mission of Grail Capital, its focus on facilitating and enabling participation in the digital art market for professional and qualified investors, and its broader contributions to education and advisory services.

Advising Institutions on Art Collection (00:27:19) Discussion on the challenges and guiding principles for advising institutions on art collection, especially in the young digital art market.

AI Art Market Growth (00:37:55) Exploration of the potential growth and significance of AI art in the digital art market, along with personal experiences in collecting AI art.

Diversification and Learning (00:47:04) Jean-Michel Pailhon discusses the investment principle of diversification and the importance of learning through collecting and reading.

Artists: Holly Herndon, Mat Dryhurst, Shepard Fairey, Invader, Bansky, Claire Silver, Nice Aunties, Refik Anadol, Roope Rainisto.

Mentioned: Grail Capital, Hypersub, Fellowship, FellowshipAI, Brain Drops, Roman Abramovich, Bernard Arnault, Christie's.

Collections: Life in West America, Infinite Images, AuntieVerse, Genesis.

Until next time,

- Kaloh

gmoney is an influencer, NFT collector, and founder of 9dcc, a pioneering crypto-based luxury brand. Before breaking into the Web 3 space, gmoney was an investor and trader.

Listen now on Apple, Spotify, Google, and YouTube.

Join ±17,000 art fans that get my newsletter and podcast in their inbox or upgrade to a premium membership👇

In today’s episode, we discuss:

gmoney's Background (00:00:00) gmoney discusses his background in equities and his entry into the crypto space in 2017.

Starting 9DCC (00:04:12) gmoney explains the inspiration behind starting 9DCC, a luxury fashion brand linked with NFTs, and his interest in merging fashion with blockchain technology.

Collaboration with Adidas (00:10:26) gmoney talks about his collaboration with Adidas and how it influenced his decision to create 9dcc.

Physical Stores and Community Engagement (00:17:13) gmoney shares his thoughts on physical stores and community engagement, including the concept of airdrops and their impact on the community.

Global Presence vs. Local Focus (00:20:46) The discussion about the global reach of 9DCC and the comparison to a local approach, referencing the success of the streetwear brand, The Hundreds.

Celebrity Influence and Adoption (00:22:31) gmoney shares insights on celebrity involvement in the crypto space and the importance of genuine passion in adoption efforts.

State of the Industry (00:26:26) The discussion shifts to the current state of the industry, with a focus on mainstream adoption and the role of experiences and utility in attracting more users.

Managing Risks and Financial Literacy (00:29:19) The importance of making crypto onboarding easier and empowering individuals with financial literacy and self-custody options.

Banking System Risks (00:30:22) gmoney discusses the risks associated with traditional banking systems and the advantages of self-custody in crypto.

Financial Education and Freedom (00:33:19) The discussion highlights the transformative power of crypto in providing financial education and freedom, as well as the broader implications for artists and collectors.

Artists: Snowfro, Jack Butcher, die with the most likes.

Mentioned: 9dcc, Adidas, Bradley Cooper, Chance the Rapper, FTX, FDIC insurance, Drakula, Farcaster, NFT NYC, Adam’s Bomb, bobbyhundreds, Degen, Art Blocks.

Until next time,

- Kaloh

Interested in sharing your project, product or brand to +17,000 onchain enthusiasts? Reach out at [email protected]

Find me on YouTube, Farcaster, X, and Instagram.

Joelle LB is a landscape photographer, and collector, whose work focuses on minimalist landscapes and astrophotography. She began her creative journey in fashion design before shifting to photography during a career break from finance. She entered the Web 3 space in 2021 and has become a prolific trader and investor.

Join ±17,000 art fans that get my newsletter and podcast in their inbox or upgrade to a premium membership👇

https://www.kaloh.xyz

In today’s episode, we discuss:

Transition into NFTs (00:02:06) Joelle shares her journey from being a food photographer and recipe developer, transitioning to landscape photography, and eventually joining the NFT community.

Initial Resistance to NFTs (00:03:39) Joelle discusses her initial resistance to NFTs due to concerns about environmental impact and her eventual transition into the NFT community in mid-July 2021.

Transition into Trading (00:08:13) Joelle shares her background as a financial advisor and her transition into trading after a car accident, leading her to explore a more creative path.

AI Content Creation and Projects (00:22:15) Joelle shares her experiences with AI content creation, overcoming challenges in the photography community, and her involvement in a lucrative AI content creation project during the bear market.

Building a Web3 Project (00:25:52) Joelle discusses her plans for a web3 project and her desire to focus on physical exhibitions to onboard more people to the NFT community.

Art on Solana and Diversifying Chains (00:34:43) Joelle discusses her experiences with art on Solana, and the potential for artists to experiment with different chains.

Community Interactions and Farcaster (00:41:45) The benefits of community interactions in platforms like Farcaster and the significance of curated channels for different art styles and trading discussions.

Inspirational Artists (00:42:50) Joelle highlights photographers Reuben and Claire, and French artist Louis as inspirations for pushing creative boundaries and sharing knowledge within the art community.

Artists: Reuben Wu, Claire Silver, Cath Simard.

Mentioned: Uniswap, Solana, Tezos, Jupiter, Midjourney, Art Basel, Farcaster, Base.

Until next time,

- Kaloh

Jonny Mack is the co-founder and CEO of Fabric, the company pioneering minting NFT subscriptions with HyperSub. In his past life, Jonny was a design lead at Google Cloud, and a design freelancer for Coinbase.

To get my premium content, Discord access and support the podcast and newsletter, get my NFT Subscription via HyperSub

https://hypersub.withfabric.xyz/collection/kaloh-s-newsletter-24ymlacx6lmo

Join ±16,000 art fans that get my newsletter and podcast in their inbox or upgrade to a premium membership👇

https://www.kaloh.xyz

In today’s episode, we discuss:

Introduction to Hypersub (00:01:19) Jonny explains the concept of Hypersub as a protocol and app, adding a time dimension to NFTs.

Journey into Crypto (00:09:18) Jonny's background in crypto, the transition to being a founder, and the importance of conviction.

Conceptualizing Hypersub (00:11:26) The process of conceptualizing Hypersub as a solution for recurring revenue and ownership sharing.

Empowering Creators (00:14:55) The significance of creators having control over payment rails and the vision for novel experiences across platforms.

Fuel for Inspiration (00:22:02) Creators' success stories and inspiration from their earnings on Hypersub.

Flexible Revenue Options for Creators (00:27:19) Discussion on the potential inclusion of allowance-based mechanisms for creators and the addition of better analytics to the Hypersub dashboard.

Tools for Financial Management (00:29:52) The importance of tools like Stripe for financial management and tax filing for creators earning in crypto.

Consumer Behavior in Web3 (00:36:44) Exploration of consumer behavior in web3 and the ease of spending in crypto compared to web2.

Referral System and Marketing Strategies (00:42:53) The power of the referral system and the role of marketing, memes, and engagement in attracting creators to Hypersub.

The importance of memes (00:45:32) Jonny reflects on the role of memes in balancing seriousness and fun.

Mentioned: Hypersub, Stripe, Fabric, Farcaster, Coinbase, 0xen, m/branson

Until next time,

- Kaloh

Roope Rainisto is a Finnish AI artist and designer who fuses a design career, storytelling, and AI in his art. He is recognized for crafting iconic AI art collections, including ‘Life in West America’ in collaboration with BrainDrops. Before venturing into the art world, Roope worked as a designer at Microsoft and co-founded Varjo, a VR studio.

Listen now on Apple, Spotify, Google, and YouTube.

Join ±16,000 art fans that get my newsletter and podcast in their inbox or upgrade to a premium membership👇

In today’s episode, we discuss:

Roope’s Background (00:00:44) Roope’s transition from a career in design to becoming an independent AI artist.

Exploring AI and Blockchain (00:03:22) Roope talks about his interest in AI and his gradual understanding of blockchain and NFTs.

Life in West America Collection (00:10:31) Roope explains the inspiration and impact of his "Life in West America" art collection.

Inspiration Behind "Vacation" Collection (00:14:59) Vacation, American culture and escapism.

Artistic Process and Curation (00:22:26) Roope details his creative process, including his art collection's incubation time and curation methods.

Curating art (00:28:59) Roope discusses his experience curating art for a show, highlighting the challenges and importance of curation and the value of fresh perspectives.

AI in filmmaking (00:35:50) Roope advocates for a hybrid approach and emphasizes the importance of storytelling.

Artistic inspiration (00:47:21) Roope shares three artists who inspire him: Franz Kafka for his unique perspective, David Lynch for his dreamlike art, and Queen for their authenticity.

Until next time,

- Kaloh

Mentioned: Stable Diffusion, Robert Frank, Lars Von Trier, Opensea, Right Click Save, Photoshop, Lightroom, Midjourney, Franz Kafka, David Lynch, Verse, Queen, Fellowship, Braindrops.

Collections: Vacation, Life in West America.