Primary Purpose with Pej

From War to the World Stage: Rebuilding Life After Losing Everything


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Today on Primary Purpose with Pej, we sit down with Rasha Adi — a global communications strategist who has advised senior leaders, governments, and institutions in some of the most high-stakes environments in the world.

Her career placed her inside rooms where the pressure was real and the consequences were public. She built a reputation for calm, precision, and credibility, becoming the person leaders relied on when failure wasn’t an option. From the outside, her life looked like constant forward motion.
But behind that success, parts of her world were quietly unraveling.
Rasha grew up in Damascus, in a home that once felt permanent. Then war changed everything. The country she loved became unsafe, then unreachable, turning displacement into reality. Losing home reshaped her understanding of identity, belonging, and what it truly means to start again.
She later moved abroad, studied at Georgetown University, and built a global career across countries and continents — often rebuilding just as life started to feel stable.
This conversation explores:
Growing up in Damascus before the war
Displacement and losing the idea of home
High-stakes global communications
Grief, loss, and private struggles behind public success
What it takes to rebuild without hitting rock bottom
Quiet resilience in the middle of a successful life
This is a story about ambition, war, grief, identity, and the strength required to begin again when there is no familiar place to return to.

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Primary Purpose with PejBy Rhapsody Voices | Pej Media

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