Today on Primary Purpose with Pej, we sit down with Carlton Norwood, a recovery advocate whose life story is defined by resilience, responsibility, and a deep calling to help families find their way back from chaos.
Carlton’s journey includes years of substance use and self-destructive behavior that placed his life — and his relationships — at serious risk. After reaching a moment of undeniable clarity, he committed to making a drastic and meaningful change that would rebuild his life and reshape his purpose.
For nearly 30 years as a Financial Advisor, Carlton guided hundreds of families through uncertainty and hardship, helping them find clarity in moments that required calm leadership and sound judgment. Combined with raising four successful children, that experience reinforced his belief that families can recover when structure, boundaries, and accountability are put in place.
An Augusta, Georgia native, Carlton is deeply rooted in family and community. Today he dedicates his work to helping families create environments where recovery is possible and loved ones can finally access the help they need.
This conversation explores addiction, recovery, family intervention, and how small intentional steps can restore lives and relationships.
If you or someone you know is struggling with addiction, this episode offers perspective, hope, and practical insight into the path toward recovery.
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