This week, Rob and LJ sit down with Jeff Staats, fractional CRO. The trio discusses the importance of true differentiation in your staffing business and highlights what differentiators are and are not in 2024.

The group also explores the role your business's Mission, Vision, Values, and technology play in branding your company and how being a thought leader is now part of brand building.

On the news side, LJ and Rob highlight the AI Bill in the California legislature and a lawsuit that could challenge Section 230 protections is allowed to move forward.

This week's episode is brought to you by Leap Advisory Partners, and the featured technology is Whippy.AI.

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