In this episode, Marta breaks down how to build a personal brand before trying to sell one, the future of experience design, and why premium brands need to rethink loyalty and engagement. From luxury hotels to Gen Z expectations, this is a masterclass in innovation at the edge.

💥 Whether you're a founder, strategist, or someone who simply wants to make work that matters — this one’s for you.

🔗 Marta's links:
LinkedIn: https://www.linkedin.com/in/marta-czaja-mc0502/

⏱️ TIMESTAMPS

00:00 – Introduction and Marta’s global background
02:00 – Building your personal brand in innovation
04:50 – Why lived experience matters more than just theory
07:00 – Experience design vs customer journey
09:15 – Innovating within premium and luxury brands
12:40 – How to pitch bold ideas to traditional leadership
14:10 – A dream client Marta would love to help
16:00 – Missed opportunities in hotel loyalty and storytelling
18:00 – The value of an art school mindset in strategy
21:00 – Creativity, AI, and the future of ideas
22:00 – Where to find Marta online

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

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