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From Startup to Wunderbrand
From Startup to Wunderbrand episodes
- Marketing to Mindstates
From pressure-washing businesses to global CPG giants, Will shows how temporary mind states, nine core motivations, and simple laddering conversations let you craft messages that cut through the filter of the non-conscious mind. In a world drowning in AI-generated content, understanding goals, motivations, approach and cognitive biases is the difference between noise and real behaviour change.
Mindstate Group: https://mindstategroup.com
Will on LinkedIn (case studies and ongoing thinking)Timestamps
00:00 – The number one marketing mistake01:30 – Why traditional research fails04:00 – The shift to non-conscious science at PepsiCo07:00 – Have brains changed since COVID?09:30 – Why small businesses need this more than big brands13:00 – The SunChips story and narrative psychology17:30 – People buy feelings, not products19:30 – What’s next: AI + mind states and the new book22:00 – Personalisation fatigue and the transparency trap25:00 – Fear marketing and why it backfires long-term27:00 – Where to find WillConnect with me on:
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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
29 min - The Future of Experiential Marketing: AI, Robots, and Beyond
DMA Events - https://www.dmaevents.com
Buy and Rent Robots - https://www.buyandrentrobots.comDigital Mirror - Experiential Marketing - https://www.digitalmirror.caRich E Foltys - LinkedIn - https://www.linkedin.com/in/rich-efoltysLinkedIn - https://www.linkedin.com/in/rich-efoltys
Website - https://www.dmaevents.comChapters
00:00 Introduction to Richard E Foltys and DMA Events
2249:58:37 Why live events remain vital in a digital world4444:25:30 Maximizing trade show presence with engagement tactics6888:52:17 Using photo booths for entertainment, branding, and data11666:38:59 The power of AI in content creation and image enhancement14749:59:05 Innovative AI video applications for events15555:32:26 Using lineups and themed activations for brand awareness16749:59:08 The future of robotics in experiential marketing20611:06:03 Types of event robots and their applications23833:19:29 Renting and deploying robots globally for events25472:12:50 Merchandise and giveaways as engagement tools28055:32:57 The next 18 months: Robots and AI in events28805:32:57 Creating compelling content with AI33583:19:47 The importance of storytelling before, during, and after events37611:06:36 Using data effectively for follow-up and engagement39027:46:40 Exploring the digital mirror and experiential marketing servicesConnect with me on:
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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
24 min - Selling directly from Youtube with zero platform fees.
She cut her teeth in direct-response media. From 2007 her team built ~60 channels for a restricted client and turned them into hundreds of millions in sales—many still active. Two years ago she and Matthew Pierce launched TurboRank.co to do the same focused work for e-commerce and brand clients.
What’s dead in 2026: random uploads and no strategy. What works: deep diagnostics, content calendars built on winnable searches, weekly consistency, proper optimisation and off-page signals (especially Reddit). These push ranking, feed AI citations and unlock YouTube Shop—high-margin, first-party sales with zero platform fees for Shopify brands.TurboRank.co
LinkedIn: Maryann BautistaEmail: [email protected]00:00 – Welcome and TurboRank introduction
01:40 – How Mary Ann cracked YouTube from 200703:32 – Ideal clients and the YouTube Shop advantage06:20 – What’s dead vs what works in 202607:45 – Off-page marketing and AI citations11:33 – Process from product video to sale15:44 – Diagnostic, strategy and content pillars19:26 – Podcast challenges on YouTube23:21 – How to get in touchConnect with me on:
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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
25 min - Stop Being the Lowest-Paid Person in Your Own Business
He’s been the hardest-working, lowest-paid person in his own businesses more than once—near burnout, building companies that no one else wanted, and scaling one to £35 million with 450 staff only to watch money leak through the cracks. That experience is exactly why he wrote The Bee Myth: how successful people accidentally build businesses that steal their lives.
Right now this matters because most founders are still chasing every new AI toy while doing £10 tasks at a £100-an-hour rate. Louis shows the simple system that flips the equation—calculate your real hourly value with the 2K rule, stick the number on a post-it, and only touch work that actually pays. Everything else goes to AI-trained VAs that free time and generate revenue through lead magnets, personalised outreach, content, and meeting prep.Get the book and book a virtual coffee at louisswart.com
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https://www.joinpodmatch.com/nickkuhne00:00 – Meet Louis Swart and the Ironbridge mission
01:56 – Why you become the hardest-working, lowest-paid person in your business03:55 – Why most AI implementations fail (and the iPhone trap)05:22 – Building a meeting-report AI in minutes with Hermes08:46 – Where to actually start with AI in any size business09:16 – The 2K rule that tells you what your time is really worth13:06 – Finding the money leaks in growing companies15:08 – Turning AI from cost-saver into revenue generator18:43 – Lessons from the Millionaire Speaker Summit21:09 – Where to get The Bee Myth and connect with Louis22:04 – The one post-it note action that changes everythingConnect with me on:
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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
22 min - Stop chasing downloads: the single-CTA method that turns listeners into buyers
Background in computer science, persuasion and ten years of biotech software engineering. She and her husband built the business on relationships and real outcomes. Over 300 clients have chosen her approach because members stay when they get results—not when they sit in another generic platform.
Most creators leave money on the table. Treat selected episodes as strategic assets with one clear call to action, reverse-engineer them for the next step in the buyer’s journey, and you turn old content into conversations and sales.LinksMembership Lab + Podcast Lead Flow: https://membershiplab.com/nicholasEdit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhneTimestamps00:00 – Meet Nathalie and the problem she solves01:27 – Why 300+ businesses choose Membership Lab08:01 – Validate the offer before you build anything10:26 – Podcast Lead Flow for podcasters who want clients13:27 – The power of a single call to action19:20 – One reworked episode → $7,500 sale22:55 – How Podcast Lead Flow creates personalised responsesConnect with me on:
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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
26 min - How Groas AI trounces Traditional Google Ads Agencies
From private equity boardrooms to late-night dropshipping experiments, David used his ruthless data-driven mindset to spot massive inefficiencies in performance marketing. What started as a simple tool to dynamically match landing pages to search queries evolved into full end-to-end AI autonomy for Google Ads.
The real value right now? You can connect your campaigns and literally never touch them again while the AI scales and optimises better than a full team of humans or a traditional agency. Perfect timing as ad costs rise and competition intensifies.Guest Links:GROAS: https://groas.com
Contact David: [email protected]Edit your podcasts like a pro:
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https://www.joinpodmatch.com/nickkuhneTimestamps:00:02 – Introducing David Pourquery and the leap from hedge funds01:46 – Why investment brain transfers perfectly to Google Ads02:39 – The original landing page problem that started GROAS04:37 – How dynamic AI landing pages work in real time05:22 – Building full autonomous AI agents for Google Ads07:14 – Managing brand tone of voice and copy quality with AI08:59 – Shifting from self-serve to high-value agency and enterprise clients09:39 – One-year journey: explosive growth, painful lessons, and pivots13:44 – Why technical edge is dead – brand and distribution win now16:34 – Personal branding in the AI era21:29 – Next frontier: dominating organic AI visibilityConnect with me on:
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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
21 min - Scale Faster Without the Full-Time Payroll: How to Build Your Fractional A-Team
In this episode, Katie shares hard-won lessons on the biggest challenge most founders face: letting go of control and bringing in outside specialist support. She reveals why so many businesses get burnt by agencies, how to set clear expectations and KPIs even when you lack the expertise yourself, and the right way to vet and onboard talent that actually delivers.
You’ll learn exactly when your “fire” is dimming and it’s time to hand off the tasks draining your joy, why fractional executives often beat full-time hires for growing companies, and how FRX carefully selects battle-tested operators who have sat in real C-suite seats managing seven-figure budgets.Guest LinksConnect with Katie Peterman on LinkedIn
Learn more about FRX fractional executive servicesEdit your podcasts like a pro:
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https://www.joinpodmatch.com/nickkuhneTimestamps00:00 – Welcome & Katie Peterman’s background01:06 – The real challenge of releasing control to outsiders02:13 – Why agencies often fail and how to fix it04:39 – Setting KPIs and expectations when you lack the expertise09:39 – Taking full ownership across departments10:34 – How FRX vets and selects elite fractional executives15:27 – When founders should bring in help (the joy test)18:41 – Fractional vs full-time executives20:43 – What happens when fractional talent gets full-time offers23:18 – Where to find Katie and FRXConnect with me on:
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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
26 min - Why Persuasion Skills Will Change Your Entire Career Trajectory
From his early discovery of Dr. Robert Cialdini’s work 26 years ago, Patrick has dedicated his career to teaching the science of influence that actually works. As a certified trainer, coach, and author of How to Hear Yes More Often, he equips professionals and young adults with tools for clearer, more impactful communication.
The core takeaway? Most decisions (90-95%) happen via our fast, intuitive System 1 brain. Learning Cialdini’s principles lets you give people the mental shortcuts they need to say yes quickly and confidently—whether in job interviews, sales, negotiations, or everyday life. In an AI-driven world where interpersonal skills rank as a top-3 priority, starting early can dramatically alter your career trajectory and avoid years of wasted effort.
Guest Links:
- Website: ethicalpersuasion.com.au
- Podcast: Ethical Persuasion Unlocked
- Book: How to Hear Yes More Often
Edit your podcasts like a pro:
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https://www.joinpodmatch.com/nickkuhne*Timestamps:
00:00 – Introduction to ethical persuasion with Patrick van der Burght00:59 – Patrick’s “aha” moment with Cialdini’s work01:35 – Persuasion in everyday life and why it’s a learnable skill02:50 – Why young adults and students should master persuasion early06:07 – The problem with calling it a “soft skill”07:48 – How the brain makes decisions (System 1 vs System 2)12:10 – Persuasion across the customer journey and relationship stages13:47 – Building relationships, reducing uncertainty, and creating motivation17:07 – When to accept “no” and knowing it’s not manipulation20:08 – Improving your odds with science-backed techniques21:07 – Resources: podcast, book, free downloads, and training22:43 – Why persuasion remains timeless in an overloaded world24:17 – Final thoughts and call to actionConnect with me on:
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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
25 min - Your Boss Doesn't Own Your Future – Personal Branding Does
After 20+ years running a thriving agency, AI changed everything. Angie shares why your job is just one risky client, how GenXers undervalue their experience, and practical ways to turn your knowledge into multiple income streams — with real implementation, not just theory.
🔥 Ready to build your authority?Visit Ange’s site & take the Personal Brand Quiz → angedove.com🎙 Edit your podcasts like a pro with Descript
https://get.descript.com/mrzy10nwivuq🎤 Guest on the show or launch your own podcast
https://www.joinpodmatch.com/nickkuhneTimestamps:
00:00 – Ange Dove’s journey02:14 – Why personal branding matters in the AI age04:30 – Overcoming “nobody wants to listen to me”06:56 – The Authority Accelerator explained09:47 – Beating procrastination & getting things done13:17 – 23 years as an entrepreneur16:39 – AI disruption and identity reinvention20:05 – Integrating your past expertise22:41 – Global clients & next stepsWhat you’ll learn: personal branding for GenX, building authority online, multiple income streams, side hustles after corporate, work from anywhere lifestyle.
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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
22 min - How AI Is Breaking SEO and What Smart Brands Must Do Next
00:00 Introduction to Stefan Bajayo and VibeLogic
01:52 The Evolution of SEO and AI's Impact05:35 Understanding Web Presence Intelligence09:35 The Challenges of SEO in Large Organizations12:53 The Shift in Content Strategy and Customer Understanding16:43 The Role of AI in Content Creation and Consumer Trust20:50 Navigating the Noise: The Future of AI and Marketing24:25 Actionable Insights for Businesses27:49 Conclusion and Final Thoughtsresources
VibeLogic - https://viblogic.com
LinkedIn - Stephan Bajaio - https://linkedin.com/in/stephanbajaioguest links
LinkedIn - https://linkedin.com/in/stephanbajaio
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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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38 min
About From Startup to Wunderbrand
From the publisher's feed
Are you are struggling to build or grow your brand?
Nicholas Kühne cuts through the noise of digital marketing, drawing on his experience with global brands and agencies. Each conversation is current and practical, delivering straight-to-the-point brand insights you can use immediately. Your brand is your most important business asset—learn how to build it the right way.