Robin Waite is the go-to coach for freelancers and service pros ready to ditch burnout and start scaling smarter. Founder of Fearless Business, Robin has coached over 1,000 clients globally from his base in Gloucestershire, UK. With clients in 26+ countries and appearances for brands like Google and Microsoft, he's all about pricing smart, positioning right, and getting paid what you're worth. Oh, and he's also a Guinness World Record holder and an ocean-cleaning charity partner.

What’s in this episode?
This one’s for the freelancers and founders who feel like they’re screaming into the void of social media. Robin breaks down "why shouting “Buy my stuff!” on every platform doesn’t work" – and what actually does. We dive into his fearless framework from the book Take Your Shot, including how to stop undercharging, get laser-focused on your niche, and take your business from frantic to flourishing.

Nicholas and Robin go deep into:

• Why niching isn’t boring – it’s profitable.
• The 3-part framework for finding and reaching the right audience.
• Why hourly pricing is broken (and kind of unethical).
• And the surprising connection between identity and consistent lead flow.

You’ll walk away with:
Real, practical strategies to simplify your marketing, raise your prices with confidence, and stop wasting time on strategies that don’t convert.

🎯 Whether you're new to business or stuck in the feast-and-famine trap, this episode gives you the mindset and tactics to finally grow on your terms.

🎧 Listen, learn, and stop leaving money on the table.

Robin Waite’s links:
📕 Take Your Shot – Get a signed copy: https://fearless.biz/tys
🌍 Website: https://fearless.biz
🎥 YouTube: https://www.youtube.com/@RobinWaite
📸 Instagram: https://www.instagram.com/robinmwaite/
🔗 LinkedIn: https://www.linkedin.com/in/robinwaite/

⏱️ TIMESTAMPS & TOPICS

00:00 – Introduction to Robin Waite and Fearless Business
02:15 – Is it possible to coach globally from a small UK village?
03:45 – The 3 market shifts that changed online business forever
05:30 – Why most people are doing content marketing wrong
06:30 – The real reason your marketing isn't working
07:00 – Demographics, psychographics, and identity: a niche deep dive
10:45 – How Robin built a brand around fearlessness
12:15 – Why most “marketing experts” miss the point
13:45 – Why your audience needs you to lead them
15:20 – Frank Kern and the missing link in small business
16:30 – Breaking down value-based pricing vs. hourly rates
20:00 – Real-world website pricing examples that prove the point
24:10 – Why niching isn't boring (and how to find joy in mastery)
25:30 – Applying pricing models to service businesses (like dog grooming)
28:00 – Why you need to know your numbers (and most people don’t)
29:00 – Where to get Robin’s book and connect

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

In this episode, Marta breaks down how to build a personal brand before trying to sell one, the future of experience design, and why premium brands need to rethink loyalty and engagement. From luxury hotels to Gen Z expectations, this is a masterclass in innovation at the edge.

💥 Whether you're a founder, strategist, or someone who simply wants to make work that matters — this one’s for you.

🔗 Marta's links:
LinkedIn: https://www.linkedin.com/in/marta-czaja-mc0502/

⏱️ TIMESTAMPS

00:00 – Introduction and Marta’s global background
02:00 – Building your personal brand in innovation
04:50 – Why lived experience matters more than just theory
07:00 – Experience design vs customer journey
09:15 – Innovating within premium and luxury brands
12:40 – How to pitch bold ideas to traditional leadership
14:10 – A dream client Marta would love to help
16:00 – Missed opportunities in hotel loyalty and storytelling
18:00 – The value of an art school mindset in strategy
21:00 – Creativity, AI, and the future of ideas
22:00 – Where to find Marta online

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

With over 3,000 meetings booked across 30+ startups, Justin shares how he rebuilt his business from scratch without the safety net of a big brand. From inbox deliverability secrets to building scalable cold email systems using AI, he gives tactical advice that can generate results—even if you’re a solo founder.

In this episode, we dive into his entrepreneurial journey, uncover common cold email mistakes, and explore the future of email marketing in an AI-powered world. Whether you’re getting started or struggling with delivery rates, this is your cold outreach playbook.

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

In this episode, we rip into:

How client pleasers accidentally kill profit

What “authority” really means (hint: it's not shouting louder)

How agency folk can stop grinding their teeth and start setting real boundaries

If you’re tired of over-servicing, getting walked over, or wondering why you’re broke despite being busy — this one’s for you.

🎯 Core takeaway: Stop people pleasing. Start challenging. Become indispensable.

👉 Includes: Chris’ free Authority Gap Assessment, stories from his coaching trenches, and a dead-practical framework for scoping conversations (I3 model).

🎧 Listen if you want to:

Stop being your client’s emotional support human

Train your team to say no (without the drama)

Charge what you're worth — and keep your sanity

🎁 Call to Action:

Edit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuq

Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne

🔗 Chris Marr’s Resources:

Book: Become an Authoritative Coach

Website: https://theauthoritativecoach.com

LinkedIn: https://www.linkedin.com/in/mrchrisMarr

Instagram: https://www.instagram.com/theauthoritativecoach

00:00 – The tongue-twister intro & unrealistic client expectations
01:28 – Why saying “yes” ruins teams
02:19 – Chris' journey from agency work to coaching
04:53 – Writing the book: why it had to happen
07:38 – How to spot hidden people-pleasing
11:00 – What it costs you: retention, profit, burnout
14:48 – The yes-man death spiral
18:28 – Chris’ 4-part coaching system
20:04 – The I3 Model: Issue, Impact, Importance
23:42 – Why client briefs should be rewritten by YOU
24:41 – Where to find Chris & take the free Authority Gap assessment

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Guest: Leonard Scheiner – CEO of Geek House, a law firm marketing agency helping attorneys grow predictable revenues and become the go-to authority in their niche.

Background: Leonard started in the legal world as a marketing intern and never left. Over the past 10+ years, he’s worked with solo attorneys and small-to-medium firms across the US, turning legal professionals into trusted brands that actually get found.

Why Listen:
If you’re a lawyer (or any niche service provider) wondering why your phone isn’t ringing despite your credentials – this episode will slap you with some hard truths. Leonard breaks down why lawyers struggle with branding, how to outshine the competition without “shouting”, and why being a great attorney isn’t enough to grow your firm.

🎯 Call to Action:
Edit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuq

Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne

🔗 Leonard’s Website: https://gogeekhaus.com

🎓 Podcast Training: https://podcastguestintensive.com

00:00 – Intro to Leonard Scheiner and his law firm niche
01:00 – How a law firm internship turned into a career
02:30 – The real reason lawyers are “trash” at marketing
04:15 – Bridging the knowledge gap: from legal jargon to human language
05:30 – Why great lawyers struggle to get clients
06:45 – The dangerous myth: “Build it and they will come”
08:00 – The law firm marketing arms race (and how to win it)
09:30 – How storytelling and positioning break through the noise
10:45 – Objections lawyers give: “I don’t need marketing”
12:30 – Budgeting realities – don’t drop $1K on Google Ads!
14:00 – The difference between growth-driven and lifestyle law firms
15:30 – Brand. Market. Grow. The 3-phase model explained
17:30 – If you’re showing up with a Gmail address – stop.
19:00 – Scaling sustainably: build the system first
20:00 – The unique legal advantage of podcasting + PR
21:30 – Leonard’s free training: Get booked on podcasts
22:45 – What’s next: PR, podcasting, and growth for lawyers

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

We dig into why generic labels keep professionals stuck, how to map your 15 personal USPs, and the mindset shift that turns so‑called weaknesses (like an accent) into signature strengths. We also explore her 3D immersive holographic keynote format and a free self‑perception audit leaders can use to align how they see themselves with how the world sees them. sylviedigiusto.com

Connect with Sylvie di Giusto
Website & resources (books, audit, hologram keynote): sylviedigiusto.com. sylviedigiusto.com
Discover Your Fair Advantage (book): available on Amazon and Kindle.
The Image of Leadership* (updated edition + industry series): details on her site. sylviedigiusto.com
YouTube: Sylvie di Giusto channel.

Timestamps & Key Topics

• 00:00 — “What makes you impossible to ignore?” Intro to Sylvie’s work and why personal brand is your unfair edge.
• 01:00 — Books and background: The Image of Leadership & Fair Advantage; teaching perception for performance.
• 02:00 — Applying USP thinking to yourself (not just products); escaping generic labels.
• 04:30 — Why differentiation is harder now (automation/AI) and why people still choose people.
• 06:00 — The “glass jar” blind spot and making time to work on yourself.
• 07:10 — Why “Fair” Advantage (not “fake it”): leveraging what’s already true without bragging.
• 09:00 — The 15 USPs and ~380 questions that surface your unique combination.
• 11:30 — Thought leadership vs. chasing trends; evolving content while staying in your lane.
• 12:45 — Standing out on stage; raising the bar with 3D immersive holographic keynotes.
• 14:30 — Zero‑diva mentality and making event planners’ lives easier.
• 15:40 — Serving government & public‑service audiences; meaningful moments on stage.
• 18:00 — Moving from Europe to the U.S.; turning an accent from insecurity into an asset.
• 20:00 — Producer story: why simple, clear language wins with broad audiences.
• 22:30 — Asking for external feedback to build self‑awareness.
• 23:00 — Sylvie’s free perception audit: discover how the world likely sees you.
• 24:30 — Where to find Sylvie; tailored industry editions of her books; wrap‑up.

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Kasim calls himself “one of the world’s greatest failures”—but the receipts say otherwise. From abandoned auditions and “trash films” to building seven‑ and eight‑figure companies (exiting two), authoring a No.1 international marketing bestseller, and co‑founding a top marketing mastermind, Kasim shows how failing in public forged his approach. We dig into vision‑led entrepreneurship, selling a Google Ads agency without running campaigns himself, and why niching down—like his Montessori marketing venture—is the smartest play in a post‑AI world. Raw lessons on timing, resilience, and building trust moats.

Guest links
Website & socials hub: kasim.me

Timestamps & Key Topics

00:00 — “World’s greatest failure”: why the scars matter

01:00 — Albuquerque roots, blind single mum, no safety net

02:30 — From acting to entrepreneurship (and why stages pay)

03:40 — Improv as creator training: getting comfy failing in public

05:10 — Open‑mic disasters, Kill Tony, and building thick skin

07:00 — One in a million… attempts: persistence over talent

08:30 — 20‑year “overnight” success & the eight‑figure agency exit

10:40 — Entrepreneurship = leverage: cap downside, chase exponential upside

11:20 — Practice creates “luck” (Gary Player mindset)

11:50 — Building the top Google Ads agency without running ads

13:10 — Outsourcing PPC, vendor management, then bringing in‑house (margins to ~40%)

16:40 — Give away the playbook; the right clients will still call

18:00 — Niching down: Montessori schools as a micro‑niche

19:10 — Why niches win post‑AI; staying under PE’s radar

20:30 — Category depth: years of authentic content build a moat

24:00 — The traffic bubble and BOFU addiction vs. long game

25:30 — Buyer timing: the baby‑stroller effect

26:00 — Wrap‑up & where to find Kasim

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

We dive into HIPAA‑aware marketing, choosing the right channels, SEO as the strategy spine, repurposing content at scale, and tying brand building to booked appointments. Jake also shares real numbers on healthcare CPCs, why patient lifetime value should drive spend, and what it actually takes to run a podcast.

Connect with Jake Sucoff (Patient Procure)

Website: patientprocure.com

Personal site: heyjakey.com

Timestamps & Key Topics

00:00 – Meet Jake Sucoff & Patient Procure’s healthcare focus
01:00 – Why niching into healthcare builds trust with physicians
02:30 – HIPAA, compliance pitfalls, and having healthcare attorneys on retainer
03:50 – Running a distributed agency team across time zones
05:10 – Channel selection: where patients vs. peers actually spend time
07:20 – SEO first: keywords → pillars → a content system that repurposes everywhere
08:30 – From long‑form to short‑form: YouTube, Shorts, Reels, LinkedIn, email
09:40 – Mapping the funnel: top/mid/bottom‑of‑funnel content for patients
10:30 – When paid makes sense: Google Search, Performance Max, Meta
12:10 – Why CRO, site health, and email foundations matter before ads
13:05 – Reality check: healthcare CPCs can hit hundreds of dollars
14:10 – LTV, ROAS, and making the economics work for private practices
16:00 – Acquisition vs retention: generating more from patients you already have
17:05 – The truth about podcasting: workload, consistency, and operations
18:20 – Turning “talking” into a content engine for clinicians
19:00 – Where to find Jake & final takeaways
00:00 Introduction to Jake Sucoff
00:48 Founding Patient Procure
02:23 Navigating Healthcare Marketing
03:38 Running a Distributed Team
04:47 Choosing the Right Marketing Channels
07:01 Content Strategy and SEO
14:47 Understanding Patient Lifetime Value
17:01 Challenges and Rewards of Podcasting
18:55 Conclusion and Contact Information

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

We explore why personal branding is becoming more important than a company logo, and how Jill’s “Return on Kindness (ROK)” framework offers an alternative to traditional ROI.

This episode is a wake-up call for small business owners, personal brands, and startups who are still hiding in the shadows — or obsessing over colour palettes instead of client connections. If you’ve ever been stuck chasing perfection, or waiting for the right time to start putting yourself out there, Jill’s advice might be the seed you need to plant

Find out more about Jill Lublin's masterclasses, books, and free Kindness Circles:
🌐 https://jilllublin.com
💛 Join the Kindness Circles: https://jilllublin.com/kindnesscircles
📚 Get The Profit of Kindness and other titles from Jill.

Connect with Jill on LinkedIn: https://www.linkedin.com/in/jilllublin

00:00 – Visibility starts with showing up
01:00 – Return on Kindness and its lasting business impact
02:30 – What happens in Jill’s Kindness Circles
04:00 – Practicing daily gratitude and joy as a business edge
05:20 – Why your personal brand matters more than your logo
06:30 – Make your quirks your brand
07:30 – Let others reflect your brand back to you
08:10 – Consistency and showing up in media
09:30 – The ROI of 30 minutes a week on visibility
10:45 – Practice your pitch – clarity is key
11:50 – Start with your message – media, clients, and networking
13:00 – Don't chase shiny things – choose a focus
14:00 – Review your messaging every 30 days
15:00 – Plant PR seeds, evolve, and stay visible
16:00 – Where to connect with Jill and join her next circle

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

This episode digs into the high-stakes world of legal SEO, why PPC is often a cash-burning trap for law firms, and how niching down beats general marketing any day. Lindsey unpacks the realities of ranking law firms on Google, building trust through content, and why most agencies get SEO completely wrong.

Guest Website:
https://optimizemyfirm.com
Email: [email protected]

00:00 – Meet Lindsey: Teacher, chicken farmer, SEO ace
01:45 – From eggs to algorithms: Her path to law firm marketing
04:50 – Why niching down in marketing works
06:30 – The PPC money pit for personal injury lawyers
09:05 – When SEO isn’t right for law firms
11:20 – Building a referral network the right way
13:00 – Avoiding dodgy SEO agencies: red flags & contracts
15:20 – How AI and zero-click searches are reshaping SEO
17:40 – Winning with long-term content strategy

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy