She didn’t start out in writing. With roots in computer science and a pivot into business, Sarah discovered copywriting as the perfect blend of creativity and commerce. From $10 blog posts on Fiverr to hundreds of completed gigs, she's built a sustainable brand through consistency, experimentation, and serious craft.

In this episode, we get into:

What copywriting really is (and isn’t)

How AI is helping (not replacing) real writers

The “Fiverr-as-practice” mentality

Managing content across TikTok, Instagram, Reddit and more

The power of repurposing and storytelling across platforms

Email, Substack, and why she’s jumping on podcasts

Whether you’re a marketer, solopreneur, or just trying to make sense of your content strategy, this episode offers a sharp take on how to survive (and thrive) in today’s attention economy.

🔗 Edit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuq

🎙️ Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne

🎯 Sarah Ashley’s Tools & Links:

Services & Freebies: https://portalcopyco.com

Social: @portalcopyco

00:00 – Introducing Sarah Ashley
01:30 – What copywriting actually is
03:00 – Her unexpected path from computer science to copy
05:00 – Fiverr, classical music and building the craft
07:00 – AI tools and how copywriters can stay relevant
08:30 – Using Reddit, TikTok, and Snapchat as a creative
10:30 – Multi-platform content strategy breakdown
12:30 – Platform purpose: TikTok, Pinterest, Instagram, Reddit
14:00 – Repurposing one blog into 6 pieces of content
15:00 – Making email sexy again (sort of)
16:00 – On Substack, podcasting, and finding new audiences
18:00 – Who Sarah loves working with: practical dreamers

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