In this episode, Marta breaks down how to build a personal brand before trying to sell one, the future of experience design, and why premium brands need to rethink loyalty and engagement. From luxury hotels to Gen Z expectations, this is a masterclass in innovation at the edge.💥 Whether you're a founder, strategist, or someone who simply wants to make work that matters — this one’s for you.🔗 Marta's links:
LinkedIn: https://www.linkedin.com/in/marta-czaja-mc0502/⏱️ TIMESTAMPS 00:00 – Introduction and Marta’s global background
02:00 – Building your personal brand in innovation
04:50 – Why lived experience matters more than just theory
07:00 – Experience design vs customer journey
09:15 – Innovating within premium and luxury brands
12:40 – How to pitch bold ideas to traditional leadership
14:10 – A dream client Marta would love to help
16:00 – Missed opportunities in hotel loyalty and storytelling
18:00 – The value of an art school mindset in strategy
21:00 – Creativity, AI, and the future of ideas
22:00 – Where to find Marta online Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy