He’s been the hardest-working, lowest-paid person in his own businesses more than once—near burnout, building companies that no one else wanted, and scaling one to £35 million with 450 staff only to watch money leak through the cracks. That experience is exactly why he wrote The Bee Myth: how successful people accidentally build businesses that steal their lives.
Right now this matters because most founders are still chasing every new AI toy while doing £10 tasks at a £100-an-hour rate. Louis shows the simple system that flips the equation—calculate your real hourly value with the 2K rule, stick the number on a post-it, and only touch work that actually pays. Everything else goes to AI-trained VAs that free time and generate revenue through lead magnets, personalised outreach, content, and meeting prep. Get the book and book a virtual coffee at louisswart.com Edit your podcasts like a pro:
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Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne 00:00 – Meet Louis Swart and the Ironbridge mission
01:56 – Why you become the hardest-working, lowest-paid person in your business
03:55 – Why most AI implementations fail (and the iPhone trap)
05:22 – Building a meeting-report AI in minutes with Hermes
08:46 – Where to actually start with AI in any size business
09:16 – The 2K rule that tells you what your time is really worth
13:06 – Finding the money leaks in growing companies
15:08 – Turning AI from cost-saver into revenue generator
18:43 – Lessons from the Millionaire Speaker Summit
21:09 – Where to get The Bee Myth and connect with Louis
22:04 – The one post-it note action that changes everything Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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Background in computer science, persuasion and ten years of biotech software engineering. She and her husband built the business on relationships and real outcomes. Over 300 clients have chosen her approach because members stay when they get results—not when they sit in another generic platform.
Most creators leave money on the table. Treat selected episodes as strategic assets with one clear call to action, reverse-engineer them for the next step in the buyer’s journey, and you turn old content into conversations and sales.
Links
Membership Lab + Podcast Lead Flow: https://membershiplab.com/nicholas
Edit your podcasts like a pro:
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Timestamps
00:00 – Meet Nathalie and the problem she solves
01:27 – Why 300+ businesses choose Membership Lab
08:01 – Validate the offer before you build anything
10:26 – Podcast Lead Flow for podcasters who want clients
13:27 – The power of a single call to action
19:20 – One reworked episode → $7,500 sale
22:55 – How Podcast Lead Flow creates personalised responses Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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From private equity boardrooms to late-night dropshipping experiments, David used his ruthless data-driven mindset to spot massive inefficiencies in performance marketing. What started as a simple tool to dynamically match landing pages to search queries evolved into full end-to-end AI autonomy for Google Ads.
The real value right now? You can connect your campaigns and literally never touch them again while the AI scales and optimises better than a full team of humans or a traditional agency. Perfect timing as ad costs rise and competition intensifies.
Guest Links: GROAS: https://groas.com
Contact David: [email protected] Edit your podcasts like a pro:
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Timestamps:
00:02 – Introducing David Pourquery and the leap from hedge funds
01:46 – Why investment brain transfers perfectly to Google Ads
02:39 – The original landing page problem that started GROAS
04:37 – How dynamic AI landing pages work in real time
05:22 – Building full autonomous AI agents for Google Ads
07:14 – Managing brand tone of voice and copy quality with AI
08:59 – Shifting from self-serve to high-value agency and enterprise clients
09:39 – One-year journey: explosive growth, painful lessons, and pivots
13:44 – Why technical edge is dead – brand and distribution win now
16:34 – Personal branding in the AI era
21:29 – Next frontier: dominating organic AI visibility Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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In this episode, Katie shares hard-won lessons on the biggest challenge most founders face: letting go of control and bringing in outside specialist support. She reveals why so many businesses get burnt by agencies, how to set clear expectations and KPIs even when you lack the expertise yourself, and the right way to vet and onboard talent that actually delivers.
You’ll learn exactly when your “fire” is dimming and it’s time to hand off the tasks draining your joy, why fractional executives often beat full-time hires for growing companies, and how FRX carefully selects battle-tested operators who have sat in real C-suite seats managing seven-figure budgets.
Guest Links Connect with Katie Peterman on LinkedIn
Learn more about FRX fractional executive services Edit your podcasts like a pro:
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Timestamps
00:00 – Welcome & Katie Peterman’s background
01:06 – The real challenge of releasing control to outsiders
02:13 – Why agencies often fail and how to fix it
04:39 – Setting KPIs and expectations when you lack the expertise
09:39 – Taking full ownership across departments
10:34 – How FRX vets and selects elite fractional executives
15:27 – When founders should bring in help (the joy test)
18:41 – Fractional vs full-time executives
20:43 – What happens when fractional talent gets full-time offers
23:18 – Where to find Katie and FRX Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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From his early discovery of Dr. Robert Cialdini’s work 26 years ago, Patrick has dedicated his career to teaching the science of influence that actually works. As a certified trainer, coach, and author of How to Hear Yes More Often, he equips professionals and young adults with tools for clearer, more impactful communication. The core takeaway? Most decisions (90-95%) happen via our fast, intuitive System 1 brain. Learning Cialdini’s principles lets you give people the mental shortcuts they need to say yes quickly and confidently—whether in job interviews, sales, negotiations, or everyday life. In an AI-driven world where interpersonal skills rank as a top-3 priority, starting early can dramatically alter your career trajectory and avoid years of wasted effort. Guest Links:

• Website: ethicalpersuasion.com.au
• Podcast: Ethical Persuasion Unlocked
• Book: How to Hear Yes More Often

Edit your podcasts like a pro:
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https://www.joinpodmatch.com/nickkuhne *Timestamps:
00:00 – Introduction to ethical persuasion with Patrick van der Burght
00:59 – Patrick’s “aha” moment with Cialdini’s work
01:35 – Persuasion in everyday life and why it’s a learnable skill
02:50 – Why young adults and students should master persuasion early
06:07 – The problem with calling it a “soft skill”
07:48 – How the brain makes decisions (System 1 vs System 2)
12:10 – Persuasion across the customer journey and relationship stages
13:47 – Building relationships, reducing uncertainty, and creating motivation
17:07 – When to accept “no” and knowing it’s not manipulation
20:08 – Improving your odds with science-backed techniques
21:07 – Resources: podcast, book, free downloads, and training
22:43 – Why persuasion remains timeless in an overloaded world
24:17 – Final thoughts and call to action Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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After 20+ years running a thriving agency, AI changed everything. Angie shares why your job is just one risky client, how GenXers undervalue their experience, and practical ways to turn your knowledge into multiple income streams — with real implementation, not just theory.
🔥 Ready to build your authority?
Visit Ange’s site & take the Personal Brand Quiz → angedove.com 🎙 Edit your podcasts like a pro with Descript
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🎤 Guest on the show or launch your own podcast
https://www.joinpodmatch.com/nickkuhne Timestamps:
00:00 – Ange Dove’s journey
02:14 – Why personal branding matters in the AI age
04:30 – Overcoming “nobody wants to listen to me”
06:56 – The Authority Accelerator explained
09:47 – Beating procrastination & getting things done
13:17 – 23 years as an entrepreneur
16:39 – AI disruption and identity reinvention
20:05 – Integrating your past expertise
22:41 – Global clients & next steps What you’ll learn: personal branding for GenX, building authority online, multiple income streams, side hustles after corporate, work from anywhere lifestyle. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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00:00 Introduction to Stefan Bajayo and VibeLogic
01:52 The Evolution of SEO and AI's Impact
05:35 Understanding Web Presence Intelligence
09:35 The Challenges of SEO in Large Organizations
12:53 The Shift in Content Strategy and Customer Understanding
16:43 The Role of AI in Content Creation and Consumer Trust
20:50 Navigating the Noise: The Future of AI and Marketing
24:25 Actionable Insights for Businesses
27:49 Conclusion and Final Thoughts resources VibeLogic - https://viblogic.com
LinkedIn - Stephan Bajaio - https://linkedin.com/in/stephanbajaio guest links LinkedIn - https://linkedin.com/in/stephanbajaio Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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00:00 – Intro & Jed’s welcome
01:20 – How Backstory Branding was born from client feedback
02:33 – Jed’s non-traditional background vs. the usual MBA crowd
04:52 – Why founders struggle to accept bold brand strategy
06:50 – Branding is not a crap shoot
08:26 – How strong brands multiply SaaS exit value
12:13 – The four phases of the Backstory Brand Wheel
13:46 – The DemoChimp → Consensus rebrand story ($110M raise)
16:36 – Jed’s IDEO days, patents & human-centred design
20:10 – Why marketing leadership churn destroys brand equity
23:27 – Final thoughts & where to find Jed Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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Follow Emil on LinkedIn & Twitter (X)
Learn more about FlashPass: flashpass.com (or search FlashPass upskilling) 00:00 FlashPass: Upskilling for the AI Era
02:08 From Dorm Room to Millions: Emil's Origin Story
03:47 The $65K Summer: Tennis, COVID & Finding His Lane
07:01 What Is FlashPass? Upskilling America for the AI Era
10:27 AI Won't Just Take Jobs — It's a Feature of Progress
12:40 How FlashPass Works: Intake, Upskill, Match
14:44 Bipartisan Support & Scaling to 20% of America
15:29 Building Courses with Industry Partners
16:49 Working with Government & What's Next
18:30 Where to Find Emil Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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With 13+ years of experience, she reveals why buying lists destroys your brand reputation, how to create irresistible lead magnets that feel on-brand, and the smart automations and segmentation that make every subscriber feel personally known. From welcome series tailored to signup source to connecting email seamlessly with your wider brand strategy, this episode gives you the playbook to stop treating email as an afterthought and start using it as a core Wunderbrand asset.
The Value Right Now
Email still delivers a 35:1 ROI and is the quiet channel where real brand relationships are built and protected — especially when every other platform changes algorithms overnight.
Guest Links Website: bylorengene.com
LinkedIn: Lauren Luedeke Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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