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From Yahoo to Google | The Early Days of SEO with Bruce Rowe Part 1
Host Nic Padilla sits down with Bruce Rowe, founder of SEBO Marketing, to explore the evolution of search engines, SEO, and paid advertising over the last two decades. Bruce shares rare insights that illuminate how the industry came to be and how it continues to change at breakneck speed. Nic and Bruce’s conversation gives an engaging, spoiler-free look at how early search engines worked, why Google overtook competitors, and how pay-per-click truly began. Bruce uses his firsthand experience to show just how dramatically digital marketing has transformed.
This episode is part one of a two-part series featuring Bruce Rowe. Stay tuned for part two, where the discussion dives deeper into the future of organic search.
Chapters
[Start] Welcome & Introductions: Nic introduces Bruce and sets up the conversation by exploring Bruce’s background and agency history.
01:41 The Early Days of Search Engines: Bruce recounts how Yahoo began as Jerry and David’s directory and how search worked before algorithm-based engines.
04:12 Birth of Pay-Per-Click: A deep dive into Bill Gross’s pioneering PPC system, second-price auctions, and how early bidding worked before Google refined the model.
08:49 The Story Behind SEBO Marketing: Bruce explains the origin of his agency’s name and reflects on building a business that has lasted more than two decades.
11:52 Algorithm Updates: Bruce tells the story of 2013’s Penguin update and why SEO manipulation, not SEO itself, always dies.
Links and Resources
Connect with:
This episode is part one of a two-part series featuring Bruce Rowe. Stay tuned for part two, where the discussion dives deeper into the future of organic search.
Chapters
[Start] Welcome & Introductions: Nic introduces Bruce and sets up the conversation by exploring Bruce’s background and agency history.
01:41 The Early Days of Search Engines: Bruce recounts how Yahoo began as Jerry and David’s directory and how search worked before algorithm-based engines.
04:12 Birth of Pay-Per-Click: A deep dive into Bill Gross’s pioneering PPC system, second-price auctions, and how early bidding worked before Google refined the model.
08:49 The Story Behind SEBO Marketing: Bruce explains the origin of his agency’s name and reflects on building a business that has lasted more than two decades.
11:52 Algorithm Updates: Bruce tells the story of 2013’s Penguin update and why SEO manipulation, not SEO itself, always dies.
Links and Resources
- Boostability
- Sebo Marketing
Connect with:
- Nic Padilla on LinkedIn
- Bruce Rowe on LinkedIn
- Sebo Marketing on LinkedIn
View all episodes
By BoostabilityHost Nic Padilla sits down with Bruce Rowe, founder of SEBO Marketing, to explore the evolution of search engines, SEO, and paid advertising over the last two decades. Bruce shares rare insights that illuminate how the industry came to be and how it continues to change at breakneck speed. Nic and Bruce’s conversation gives an engaging, spoiler-free look at how early search engines worked, why Google overtook competitors, and how pay-per-click truly began. Bruce uses his firsthand experience to show just how dramatically digital marketing has transformed.
This episode is part one of a two-part series featuring Bruce Rowe. Stay tuned for part two, where the discussion dives deeper into the future of organic search.
Chapters
[Start] Welcome & Introductions: Nic introduces Bruce and sets up the conversation by exploring Bruce’s background and agency history.
01:41 The Early Days of Search Engines: Bruce recounts how Yahoo began as Jerry and David’s directory and how search worked before algorithm-based engines.
04:12 Birth of Pay-Per-Click: A deep dive into Bill Gross’s pioneering PPC system, second-price auctions, and how early bidding worked before Google refined the model.
08:49 The Story Behind SEBO Marketing: Bruce explains the origin of his agency’s name and reflects on building a business that has lasted more than two decades.
11:52 Algorithm Updates: Bruce tells the story of 2013’s Penguin update and why SEO manipulation, not SEO itself, always dies.
Links and Resources
Connect with:
This episode is part one of a two-part series featuring Bruce Rowe. Stay tuned for part two, where the discussion dives deeper into the future of organic search.
Chapters
[Start] Welcome & Introductions: Nic introduces Bruce and sets up the conversation by exploring Bruce’s background and agency history.
01:41 The Early Days of Search Engines: Bruce recounts how Yahoo began as Jerry and David’s directory and how search worked before algorithm-based engines.
04:12 Birth of Pay-Per-Click: A deep dive into Bill Gross’s pioneering PPC system, second-price auctions, and how early bidding worked before Google refined the model.
08:49 The Story Behind SEBO Marketing: Bruce explains the origin of his agency’s name and reflects on building a business that has lasted more than two decades.
11:52 Algorithm Updates: Bruce tells the story of 2013’s Penguin update and why SEO manipulation, not SEO itself, always dies.
Links and Resources
- Boostability
- Sebo Marketing
Connect with:
- Nic Padilla on LinkedIn
- Bruce Rowe on LinkedIn
- Sebo Marketing on LinkedIn