Host Nic Padilla sits down with Bruce Rowe, founder of SEBO Marketing, to explore the evolution of search engines, SEO, and paid advertising over the last two decades. Bruce shares rare insights that illuminate how the industry came to be and how it continues to change at breakneck speed. Nic and Bruce’s conversation gives an engaging, spoiler-free look at how early search engines worked, why Google overtook competitors, and how pay-per-click truly began. Bruce uses his firsthand experience to show just how dramatically digital marketing has transformed.

This episode is part one of a two-part series featuring Bruce Rowe. Stay tuned for part two, where the discussion dives deeper into the future of organic search.

Chapters
[Start] Welcome & Introductions: Nic introduces Bruce and sets up the conversation by exploring Bruce’s background and agency history.
01:41 The Early Days of Search Engines: Bruce recounts how Yahoo began as Jerry and David’s directory and how search worked before algorithm-based engines.
04:12 Birth of Pay-Per-Click: A deep dive into Bill Gross’s pioneering PPC system, second-price auctions, and how early bidding worked before Google refined the model.
08:49 The Story Behind SEBO Marketing: Bruce explains the origin of his agency’s name and reflects on building a business that has lasted more than two decades.
11:52 Algorithm Updates: Bruce tells the story of 2013’s Penguin update and why SEO manipulation, not SEO itself, always dies.

Links and Resources

• Boostability
• Sebo Marketing

Connect with:

• Nic Padilla on LinkedIn
• Bruce Rowe on LinkedIn
• Sebo Marketing on LinkedIn

Nic and Cameron continue their conversation in this episode, talking about personal identity, leadership, and resilience. Cameron reflects on his experiences navigating diverse social circles and how those years taught him to build intentional relationships and connect with others. Those same skills now shape the way he leads Kinley Consulting.

Nic and Cameron dive into the realities of scaling agencies and service-based businesses. They explore how different stages of growth require different hiring philosophies and how a great team member can dramatically alter the trajectory of a business. Through humor, honesty, and shared wisdom, this episode delivers both inspiration and real-world guidance for any agency founder navigating the difficulties of business and life.

Chapters
[Start] Identity and Connection: Cameron shares how growing up in contrasting school environments taught him to build connections with intention.
04:21 Outsourcing vs. Hiring In-House: A practical breakdown of how Cameron guides clients through deciding when to outsource and when to hire internally.
06:32 Balancing Business, Travel, and Family: Cameron and Nic discuss routines, structure, and the small daily habits that keep them grounded.
12:08 Strategies Every Founder Needs: Cameron gives advice to listeners about how to avoid tax surprises and capture critical savings opportunities.

Links and Resources

• Boostability
• Kynli Consulting Website

Connect with:

• Nic Padilla on LinkedIn
• Cameron Williams on LinkedIn
• Kynli Consulting on LinkedIn

Nic Padilla sits down with Cameron Williams, founder of Kynli Consulting, for a look at how he built a financial consulting agency tailored to the fast-moving world of marketing agencies. Their conversation unpacks the story of Cameron’s professional journey and the evolution of his company.

Cameron shares the milestones and the pivots that ultimately led him to entrepreneurship. He explains the importance of choosing a niche and the financial challenges marketing agencies often face. He shares how his own business, Kynli Consulting, evolved from simple bookkeeping to a sophisticated CFO-level strategic service. This episode lays the foundation for part two, where they will continue their conversation.

Chapters
[Start] Guest Introduction: Nic introduces Cameron and Kynli Consulting.
01:42 Choosing a Niche: Cameron explains how mentorship guided him into the marketing-agency space, and how he settled on a specific niche.
03:02 What to Expect: A breakdown of how Kinli Consulting evaluates new clients and helps them build financial systems.
07:00 The Biggest Problems Agencies Face: Cameron shares some of the most common problems he sees in startup agencies today.
10:53 How Cameron Got to Where He is Today: Cameron shares how his background and upbringing shaped him into who he is now.

Links and Resources

• Boostability
• Kynli Consulting Website

Connect with:

• Nic Padilla on LinkedIn
• Cameron Williams on LinkedIn
• Kynli Consulting on LinkedIn

 

In this second installment of host Nic Padilla’s conversation with Tom Shipley, entrepreneur, investor, and founder of the CEO M&A Summit, the focus turns to legacy and leadership. Tom unveils his next big mission: helping entrepreneurs create exit strategies that multiply their enterprise value and transform years of hard work into generational wealth. Drawing from decades of experience in acquisitions and scaling, he breaks down why so many small business sales fail, how to reverse-engineer a successful exit, and the new platform he’s building to unite founders ready to sell with those ready to scale.

But this episode goes beyond strategy. Tom opens up about his approach to leadership, such as why he hires slowly, builds teams with high expectations and low pressure, and empowers rising talent to become leaders themselves. He shares stories about his team, including a former NASA engineer turned right-hand woman, and how he cultivates loyalty through vision, integrity, and mentorship.

Chapters
[Start] The Future of Exits: Tom outlines his vision for a new platform that helps entrepreneurs merge, grow, and sell their businesses together for greater long-term value.
04:45 The Ripple Effect: Tom shares why only a small percentage of small business owners successfully exit—and how collaboration can create exponential wealth for more founders.
05:30 Building a Dream Team: Tom discusses his leadership philosophy of “high expectations, low pressure,” explaining how it fosters creativity and long-term commitment.
09:00 Finding the Right People: A closer look at how Tom attracts extraordinary talent, including Valerie, a former aerospace engineer, and how he nurtures their entrepreneurial potential.
10:50 Connecting with Tom: Tom shares how to connect with him directly and details the next CEO M&A Summit for entrepreneurs ready to learn the acquisition playbook.

Links and Resources

• Boostability
• Tom’s Website
• Tom’s Email: [email protected]

Connect with:

• Nic Padilla on LinkedIn
• Tom Shipley on LinkedIn

In this first installment of a two-part conversation, host Nic Padilla sits down with Tom Shipley, entrepreneur, investor, and founder of the CEO M&A Summit, to explore the mindset and mechanics behind building multi-million-dollar businesses through mergers and acquisitions. Tom shares how his early life lessons in resourcefulness and resilience, from his time in the military to scaling his first online business, shaped his unique approach to entrepreneurship.

Listeners will gain insight into how acquisitions can accelerate business growth, why “no money” isn’t a roadblock to buying a company, and how to find leverage in today’s fast-changing business environment. Tom also discusses his mission to help entrepreneurs reduce risk, compress time, and expand their impact through structured M&A strategies. The conversation reveals not just the business tactics behind his success but also the human side of leadership: his commitment to family, balance, and the importance of proximity to like-minded visionaries.

Chapters
[Start] The Power of Presence: Nic introduces Tom and discusses how genuine connection and attentiveness have been a foundation in both Tom’s family life and business relationships.
03:40 M&A for Entrepreneurs: Tom breaks down what mergers and acquisitions really mean for small and mid-sized business owners.
07:10 From Near Collapse to Breakthrough: Tom recounts his journey through early business challenges, including running out of cash, and how an unlikely acquisition saved his company.
15:00 Building the DealCon Community: Tom shares his passion project: a mastermind-style summit where entrepreneurs learn to structure acquisitions, reduce risk, and multiply their business value through systems-based M&A.
23:30 Resilience, Resourcefulness, and Family: Tom opens up about his upbringing, his military experience, and the principles of grit and resourcefulness that continue to guide his life.

Links and Resources

• Boostability
• Tom’s Website
• Tom’s Email: [email protected]

Connect with:

• Nic Padilla on LinkedIn
• Tom Shipley on LinkedIn

In the final segment of their conversation, Nic and Lyn share their thoughts and opinions about the importance of overcoming obstacles. Lyn shares many of the personal challenges he has faced in his life, and how they have shaped his work ethic and business into being successful. Nic and Lyn also talk about the importance of family and relationships to help give us the drive to work hard, no matter what challenges we may encounter.

Chapters
[Start] Company Wins: Lyn shares the difference between a winning team, and a losing team, and talks about his experience with working with both types.
The Importance of Family: Lyn shares the importance of being a father and having his family by his side.
Overcoming Obstacles in Life: Lyn shares obstacles his family has faced and how they have helped him to grow into a more resilient individual. 
Pushing Past the Mental Block: Lyn believes that we are the only thing holding ourselves back and encourages us to push past our mental blocks in order to turn our “no” into “yes.”

Links and Resources

• Booostability
• Lyn's Website

Connect with:

• Nic Padilla on LinkedIn
• Lyn Askin on LinkedIn

In this episode, Nic and Lyn continue their conversation from last week, discussing how a near-death experience led to Lyn’s discovery of the Entrepreneurial Operating System (EOS). Lyn shares how this discovery and implementation changed not only his career, but also his life.

This discussion between Nic and Lyn covers topics of teamwork, leadership, trust, hard work, and overall human connection. Lyn highlights the importance of authenticity in both personal and professional settings, in order to create a business model that makes you and your team happy.

Chapters
[Start] EOS Implementation: Lyn continues his story about how EOS changed his work and his life to become more free and filled with less stress.
Six Key Components: Lyn shares Six Key Components to help reframe your mindset about work, helping you have better business and a better life.
The Power of Human Connection: Lyn talks about the difference between AI and human connection. He highlights the importance of authenticity with a story about a plumber he interacted with.
Right People, Right Seats: Lyn gives the phrase “Right People, Right Seats” as a way to highlight the importance of finding people who care and are good at their job.
The Five Dysfunctions of a Team: Insights are shared from Patrick Lencioni’s book The Five Dysfunctions of a Team. Lyn shares the value of trust when working together.


Links and Resources

• Booostability
• Lyn's Website
• The Five Dysfunctions of a Team by Patrick Lencioni 

Connect with:

• Nic Padilla on LinkedIn
• Lyn Askin on LinkedIn

Host Nic Padilla is joined by Lin Askin in this episode as they discuss the value of authenticity in today’s business world. Lyn shares his upbringing and personal challenges that helped shape his business model of today. Together, Nic and Lyn talk about the importance of gratitude, struggle, and the lessons you can learn from humble beginnings.

Chapters
[Start]: Introducing Lyn Askin: Nic introduces Lyn Askin, certified EOS implementer.
2:09: Small Town Roots: Lyn talks about his childhood, highlighting his small town upbringing which gave him opportunities he otherwise might not have had.
5:29: Drive to be Successful: Lyn continues to share about his life, sharing the hard struggles he faced as a kid, which led to his long-lasting work ethic.
8:00: Early Entrepreneurship: Lyn talks about his early career in tech and his eventual switch into EOS, which came due to a near-death health situation.

Links and Resources

• Booostability
• Lyn's Website

Connect with:

• Nic Padilla on LinkedIn
• Lyn Askin on LinkedIn

In the final part of this powerful interview, Mike and AJ reveal the deeper “why” behind Agency Coach: to help entrepreneurs design businesses that serve their lives, not consume them. From DJ sets and ska bands to desert hikes and family vacations, they talk openly about what freedom looks like for them, and how they help others achieve it.

They also discuss their tactical workshop approach, building community through events, and why Tucson is more than just hot summers and Sonoran dogs. This episode is a reminder that running an agency isn’t just about revenue, it’s about reclaiming your time, your energy, and your purpose.

Chapters
[Start] Scalability and Lifestyle: How business systems unlock time and energy
02:52 Why Sales Support Matters: Using partners to set expectations and scale sustainably
03:56 Designing Better Conferences: Hands-on workshops, not just inspiration
07:06 Life Beyond the Laptop: Music, nature, tacos—and why freedom is the end goal

Links and Resources

• AgencyCoach.com
• Boostability

Connect with:

• Mike Schmidt on LinkedIn
• AJ Rivera on LinkedIn
• Nic Padilla on LinkedIn

 

Mike and AJ continue the conversation with a deeper dive into the three foundational pillars of building a successful agency: lead flow, effortless conversions, and delivery you can scale. They explore what makes an irresistible offer, how to delegate fulfillment without sacrificing results, and why most agency owners fail to scale due to self-doubt or broken processes.

The duo also share the power of “first-class offers” and their framework for diagnosing what's holding your agency back—plus what to do about it. From coaching systems to fulfillment partnerships, this episode delivers the exact roadmap to grow your agency without burning out.

Chapters
[Start] Always Hot Leads: How to systemize lead gen so you never run dry
00:58 Effortless Conversions: Fixing the awkward sales process and learning to ascend clients
02:16 Delivery Without Burnout: How to scale fulfillment without trading more time
04:22 Traffic Light Framework: Diagnosing and improving the three core agency levers

Links and Resources

• AgencyCoach.com
• Boostability

Connect with:

• Mike Schmidt on LinkedIn
• AJ Rivera on LinkedIn
• Nic Padilla on LinkedIn