In this episode, Nic Padilla sits down with Ryan Cook, founder of Ghostbird, to explore the quieter truths behind entrepreneurship. Ryan shares his journey from teaching marketing at BYU to eventually owning his own agency. Rather than chasing overnight success, Ryan shares his insights on building habits, relationships, and consistency; things that are often overlooked in determining long-term achievements. 

Ryan also shares his philosophy on modern authority building through writing and LinkedIn. He reframes visibility as a long game rooted in authenticity and generosity by ghostwriting books which create deep trust. He uses this to help executives turn dormant networks into active growth engines. Nic and Ryan talk about the importance of showing up and embracing the awkward early stages of growth. This episode sets the stage for more to come in part two.

Chapters

[Start] Meeting Ryan Cook: Ryan introduces his background and shares his journey to entrepreneurship.
03:07 The Secret to Success: A conversation about habits, relationships, and long-term commitments in entrepreneurship.
07:15 Creating Ghostbird: Ryan’s pivot from general marketing services to a focused ghostwriting business.
09:51 LinkedIn as a Relationship Engine: Ryan shares advice on using LinkedIn intentionally through all stages of business growth.Links and Resources

• Boostability

Connect with:

• Nic Padilla on LinkedIn
• Ryan Cook on LinkedIn
• Ghostbird on LinkedIn

Host Nic Padilla sits down with Jarrell Hibler, founder of Premier Marketing, for a conversation about business fundamentals and the evolving world of digital marketing. Jarrell shares his journey from earning a degree in kinesiology to building a full-service marketing agency in Charlotte, North Carolina. The discussion highlights how adaptability, curiosity, and a willingness to learn can open doors to unexpected opportunities.

From the importance of foundational marketing assets to staying grounded amid technology and SEO changes, the conversation reinforces a simple but powerful message: fundamentals matter. Jarrell’s perspective underscores the value of discipline and resilience; things that truly matter in what makes a business genuinely different. 

Chapters
[Start] Meeting Jarrell Hibler: Nic introduces Jarrell and traces his path from kinesiology into digital marketing.
02:42 Building Marketing Foundations: Jarrell discusses website platforms, service offerings, and the importance of branding.
08:15 Staying Ahead of Change: How Premier Marketing adapts to evolving technology and search behavior.
10:35 Life Lessons from Jarrell: Jarrell reflects on how his upbringing and athletic career shaped his leadership style in business.
14:51 Standing Out from the Crowd: Insights on how to get customers and stay ahead of the competition.

Links and Resources

• Boostability
• Premier Marketing

Connect with:

• Nic Padilla on LinkedIn
• Jarrell Hibler on LinkedIn
• Premier Marketing on LinkedIn

In this final installment of our three-part series, host Nic Padilla wraps up his conversation with Bruce Rowe, founder of Sebo Marketing. This episode traces the origin story of Bruce’s digital marketing career, beginning with a cross-country move, a chance warehouse job, and a broken e-commerce site that launched him into the world of SEO and paid search long before most businesses knew what those terms meant. Through personal stories and early career lessons, Bruce recounts how curiosity, experimentation, and a commitment to solving real problems shaped the foundation of his agency.

This episode shares what it takes to stay relevant in a rapidly evolving industry, and offers a grounded and transparent look at why some agencies endure while others disappear. Nic and Bruce discuss the myths surrounding digital marketing expertise, how easy access to information has changed people’s willingness to learn, and why shortcuts, especially in SEO, create more harm than value. Bruce emphasizes the power of principles over hacks, teamwork over isolation, and quality content over AI-driven volume.

Chapters
[Start] Choosing a Place to Build a Life: Bruce shares how he and his wife used a paper map and a list of priorities to choose Heber City as their new home.
03:45 From Warehouse Worker to Accidental Digital Marketer: A broken website, Overture ads, and a massive sales jump lead Bruce to discover digital marketing and eventually launch Sebo Marketing.
06:15 Principles Over Tactics: Nic and Bruce discuss honesty, long-term thinking, and the importance of building on a solid foundation, whether in SEO or any other part of business.
07:30 Staying Sharp in a Changing Industry: Bruce explains how teaching at BYU, surrounding himself with smart people, and staying curious help him keep pace with evolving SEO trends.
10:45 Why People Stick With Bad Habits: A surprising story about a student’s boss highlights how stubbornness, convenience, and lack of visible consequences shape decision-making.
12:20 AI, Content, and the Quantity Trap: Bruce weighs in on AI-generated content, Google’s quality signals, and why volume can’t replace usefulness or expertise.
14:45 Final Reflections and Gratitude: Nic closes the series by recognizing Bruce’s longevity, integrity, and commitment to doing SEO the right way.

Links and Resources

• Boostability
• Sebo Marketing

Connect with:

• Nic Padilla on LinkedIn
• Bruce Rowe on LinkedIn
• Sebo Marketing on LinkedIn

In this second episode of our three-part series, Nic Padilla continues his conversation with Bruce Rowe of Sebo Marketing. Together, they unpack the complexities of marketing attribution. They discuss why it matters, why it’s messy, and why so many businesses still struggle with marketing touchpoints and results. Bruce shares a behind-the-scenes look at how a world reliant on last-click attribution leaves marketers guessing more than strategizing. Through relatable examples from conferences and client journeys, Nic and Bruce spotlight how real-world interactions intersect with digital insights to shape growth.

This episode explores the cultural and business environment of Utah, where collaboration often outweighs competition. Bruce highlights the power of authenticity and transparency in an industry that is often criticized for being too open. The conversation underscores what makes long-standing agencies like Sebo Marketing and Boostability resilient: a focus on doing things with integrity.

Chapters
[Start] Attribution in the Real World: A breakdown of how last-click attribution works and why it is one of marketing’s biggest challenges.
03:23 Why Utah Breeds Collaboration: Bruce reflects on Utah’s unique business culture and the mindset that fosters cooperation rather than competition.
08:13 The SEO “Voodoo” Myth: Bruce shares an encounter with a deeply skeptical business owner.
12:42 Doing the Right Work the Right Way: A conversation about longevity, integrity, and how agencies like Sebo Marketing have stayed relevant by focusing on real impact.

Links and Resources

• Boostability
• Sebo Marketing

Connect with:

• Nic Padilla on LinkedIn
• Bruce Rowe on LinkedIn
• Sebo Marketing on LinkedIn

Host Nic Padilla sits down with Bruce Rowe, founder of SEBO Marketing, to explore the evolution of search engines, SEO, and paid advertising over the last two decades. Bruce shares rare insights that illuminate how the industry came to be and how it continues to change at breakneck speed. Nic and Bruce’s conversation gives an engaging, spoiler-free look at how early search engines worked, why Google overtook competitors, and how pay-per-click truly began. Bruce uses his firsthand experience to show just how dramatically digital marketing has transformed.

This episode is part one of a two-part series featuring Bruce Rowe. Stay tuned for part two, where the discussion dives deeper into the future of organic search.

Chapters
[Start] Welcome & Introductions: Nic introduces Bruce and sets up the conversation by exploring Bruce’s background and agency history.
01:41 The Early Days of Search Engines: Bruce recounts how Yahoo began as Jerry and David’s directory and how search worked before algorithm-based engines.
04:12 Birth of Pay-Per-Click: A deep dive into Bill Gross’s pioneering PPC system, second-price auctions, and how early bidding worked before Google refined the model.
08:49 The Story Behind SEBO Marketing: Bruce explains the origin of his agency’s name and reflects on building a business that has lasted more than two decades.
11:52 Algorithm Updates: Bruce tells the story of 2013’s Penguin update and why SEO manipulation, not SEO itself, always dies.

Links and Resources

• Boostability
• Sebo Marketing

Connect with:

• Nic Padilla on LinkedIn
• Bruce Rowe on LinkedIn
• Sebo Marketing on LinkedIn

Nic and Cameron continue their conversation in this episode, talking about personal identity, leadership, and resilience. Cameron reflects on his experiences navigating diverse social circles and how those years taught him to build intentional relationships and connect with others. Those same skills now shape the way he leads Kinley Consulting.

Nic and Cameron dive into the realities of scaling agencies and service-based businesses. They explore how different stages of growth require different hiring philosophies and how a great team member can dramatically alter the trajectory of a business. Through humor, honesty, and shared wisdom, this episode delivers both inspiration and real-world guidance for any agency founder navigating the difficulties of business and life.

Chapters
[Start] Identity and Connection: Cameron shares how growing up in contrasting school environments taught him to build connections with intention.
04:21 Outsourcing vs. Hiring In-House: A practical breakdown of how Cameron guides clients through deciding when to outsource and when to hire internally.
06:32 Balancing Business, Travel, and Family: Cameron and Nic discuss routines, structure, and the small daily habits that keep them grounded.
12:08 Strategies Every Founder Needs: Cameron gives advice to listeners about how to avoid tax surprises and capture critical savings opportunities.

Links and Resources

• Boostability
• Kynli Consulting Website

Connect with:

• Nic Padilla on LinkedIn
• Cameron Williams on LinkedIn
• Kynli Consulting on LinkedIn

Nic Padilla sits down with Cameron Williams, founder of Kynli Consulting, for a look at how he built a financial consulting agency tailored to the fast-moving world of marketing agencies. Their conversation unpacks the story of Cameron’s professional journey and the evolution of his company.

Cameron shares the milestones and the pivots that ultimately led him to entrepreneurship. He explains the importance of choosing a niche and the financial challenges marketing agencies often face. He shares how his own business, Kynli Consulting, evolved from simple bookkeeping to a sophisticated CFO-level strategic service. This episode lays the foundation for part two, where they will continue their conversation.

Chapters
[Start] Guest Introduction: Nic introduces Cameron and Kynli Consulting.
01:42 Choosing a Niche: Cameron explains how mentorship guided him into the marketing-agency space, and how he settled on a specific niche.
03:02 What to Expect: A breakdown of how Kinli Consulting evaluates new clients and helps them build financial systems.
07:00 The Biggest Problems Agencies Face: Cameron shares some of the most common problems he sees in startup agencies today.
10:53 How Cameron Got to Where He is Today: Cameron shares how his background and upbringing shaped him into who he is now.

Links and Resources

• Boostability
• Kynli Consulting Website

Connect with:

• Nic Padilla on LinkedIn
• Cameron Williams on LinkedIn
• Kynli Consulting on LinkedIn

 

In this second installment of host Nic Padilla’s conversation with Tom Shipley, entrepreneur, investor, and founder of the CEO M&A Summit, the focus turns to legacy and leadership. Tom unveils his next big mission: helping entrepreneurs create exit strategies that multiply their enterprise value and transform years of hard work into generational wealth. Drawing from decades of experience in acquisitions and scaling, he breaks down why so many small business sales fail, how to reverse-engineer a successful exit, and the new platform he’s building to unite founders ready to sell with those ready to scale.

But this episode goes beyond strategy. Tom opens up about his approach to leadership, such as why he hires slowly, builds teams with high expectations and low pressure, and empowers rising talent to become leaders themselves. He shares stories about his team, including a former NASA engineer turned right-hand woman, and how he cultivates loyalty through vision, integrity, and mentorship.

Chapters
[Start] The Future of Exits: Tom outlines his vision for a new platform that helps entrepreneurs merge, grow, and sell their businesses together for greater long-term value.
04:45 The Ripple Effect: Tom shares why only a small percentage of small business owners successfully exit—and how collaboration can create exponential wealth for more founders.
05:30 Building a Dream Team: Tom discusses his leadership philosophy of “high expectations, low pressure,” explaining how it fosters creativity and long-term commitment.
09:00 Finding the Right People: A closer look at how Tom attracts extraordinary talent, including Valerie, a former aerospace engineer, and how he nurtures their entrepreneurial potential.
10:50 Connecting with Tom: Tom shares how to connect with him directly and details the next CEO M&A Summit for entrepreneurs ready to learn the acquisition playbook.

Links and Resources

• Boostability
• Tom’s Website
• Tom’s Email: [email protected]

Connect with:

• Nic Padilla on LinkedIn
• Tom Shipley on LinkedIn

In this first installment of a two-part conversation, host Nic Padilla sits down with Tom Shipley, entrepreneur, investor, and founder of the CEO M&A Summit, to explore the mindset and mechanics behind building multi-million-dollar businesses through mergers and acquisitions. Tom shares how his early life lessons in resourcefulness and resilience, from his time in the military to scaling his first online business, shaped his unique approach to entrepreneurship.

Listeners will gain insight into how acquisitions can accelerate business growth, why “no money” isn’t a roadblock to buying a company, and how to find leverage in today’s fast-changing business environment. Tom also discusses his mission to help entrepreneurs reduce risk, compress time, and expand their impact through structured M&A strategies. The conversation reveals not just the business tactics behind his success but also the human side of leadership: his commitment to family, balance, and the importance of proximity to like-minded visionaries.

Chapters
[Start] The Power of Presence: Nic introduces Tom and discusses how genuine connection and attentiveness have been a foundation in both Tom’s family life and business relationships.
03:40 M&A for Entrepreneurs: Tom breaks down what mergers and acquisitions really mean for small and mid-sized business owners.
07:10 From Near Collapse to Breakthrough: Tom recounts his journey through early business challenges, including running out of cash, and how an unlikely acquisition saved his company.
15:00 Building the DealCon Community: Tom shares his passion project: a mastermind-style summit where entrepreneurs learn to structure acquisitions, reduce risk, and multiply their business value through systems-based M&A.
23:30 Resilience, Resourcefulness, and Family: Tom opens up about his upbringing, his military experience, and the principles of grit and resourcefulness that continue to guide his life.

Links and Resources

• Boostability
• Tom’s Website
• Tom’s Email: [email protected]

Connect with:

• Nic Padilla on LinkedIn
• Tom Shipley on LinkedIn

In the final segment of their conversation, Nic and Lyn share their thoughts and opinions about the importance of overcoming obstacles. Lyn shares many of the personal challenges he has faced in his life, and how they have shaped his work ethic and business into being successful. Nic and Lyn also talk about the importance of family and relationships to help give us the drive to work hard, no matter what challenges we may encounter.

Chapters
[Start] Company Wins: Lyn shares the difference between a winning team, and a losing team, and talks about his experience with working with both types.
The Importance of Family: Lyn shares the importance of being a father and having his family by his side.
Overcoming Obstacles in Life: Lyn shares obstacles his family has faced and how they have helped him to grow into a more resilient individual. 
Pushing Past the Mental Block: Lyn believes that we are the only thing holding ourselves back and encourages us to push past our mental blocks in order to turn our “no” into “yes.”

Links and Resources

• Booostability
• Lyn's Website

Connect with:

• Nic Padilla on LinkedIn
• Lyn Askin on LinkedIn