What if you could build and scale successful supplement brands from scratch? In this dynamic episode of the Big Hitters podcast, Larry Weidel sits down with Mohamed Elhawary, founder of Launch and Scale Agency and mastermind behind 300+ supplement brand launches, to explore the art of building thriving health and wellness companies. From private labeling strategies and manufacturing insights to the psychology of successful marketing, this conversation unveils the blueprint for scaling DTC brands to 6-8 figures. Whether you're an aspiring entrepreneur or established business owner, discover why your biggest disadvantage could become your greatest edge, and learn the proven framework for launching profitable supplement brands in today's competitive market.
What You'll Learn:
- How to transform perceived disadvantages into competitive advantages, illustrated by Mohamed's journey from international student limitations to business opportunities
- The proven framework for launching successful supplement brands, from manufacturing and private labeling to marketing and fulfillment
- Why the health and wellness industry offers unique advantages for entrepreneurs, including higher margins and dual peak seasons
- How to build authentic brand stories that resonate with customers versus relying on marketing gimmicks
- The "Numbers-First" approach to scaling supplement brands, including key metrics like thumb stop ratio, view through rate, and customer acquisition costs
- Why choosing US manufacturers can be more cost-effective than overseas options, despite common misconceptions
- How to leverage freelancers and experts strategically when entering new business territories
- The importance of killing ego and learning from ground up when mastering new business skills
- Why supplement brands should focus on one marketing platform for the first 6-9 months to establish proof of concept
- The power of building communities around shared industry knowledge and metrics benchmarking
Mohamed Elhawary is a marketing strategist and founder of Launch and Scale Agency, specializing in helping health and wellness brands achieve exponential growth. With a background in pharmacy and performance marketing, he has helped build and launch over 300 supplement brands, with multiple reaching 7-8 figure revenues. His expertise spans direct-to-consumer marketing, product formulation, and scaling DTC brands from $100K to $1M+ monthly revenue. In this episode, Elhawary shares invaluable insights on launching and scaling supplement brands, breaking down the step-by-step process from product development to market success. His unique combination of pharmaceutical knowledge and marketing expertise has revolutionized how health and wellness brands approach growth, making this conversation essential for entrepreneurs looking to enter or expand in the supplement industry.Million Dollar Mastermind with Larry Weidel is handcrafted by our friends over at: fame.so