At the height of the COVID pandemic, Will Friedner decided to try something bold—he launched a YouTube channel to promote his new real estate business in Whitefish, Montana (population: 9,000).

Armed with a $20 lapel mic, a cheap tripod, and his phone, he committed to recording one video a week for a year—no excuses, no fancy production, no overthinking.

Today?

His top video has 4.4 million views

He earns $1,200/month from YouTube

His channel 'Living in Montana' has over 87,000 subscribers

And YouTube is now his #1 source of real estate leads.

So how did one agent in a tiny mountain town master the world’s biggest video platform?

In this interview, Will shares the mindset, strategy, and simple tools that helped him break through the fear, build consistency, and turn value-driven content into a lead-generating machine.

🔑 What You'll Learn:

• Why his channel is about Montana, not real estate (and why that matters)
• How sticking to a simple weekly routine changed everything
• The overlooked power of helpful, human content
• How to discover the best-performing videos and copy the formula
• And how you can get started—without the gear, the experience, or the nerves holding you back

The YouTube algorithm doesn’t care if you're in NYC or Whitefish, Montana. It cares if you’re creating value. Will proves that one helpful video at a time.

Will's YouTube Channel. https://www.youtube.com/@LivinginMontana1