How one solo consultant turned 22K LinkedIn followers into a €2M/year business - without cold outreach, without ads, and without a single sales call.

UA consultant Matej Lancaric shares how LinkedIn became his main client channel and how he built a seven-figure solo business where clients come to him through content alone.In this episode you'll learn:

- How 22K LinkedIn followers built a €2M/year solo consulting business- Why he never does cold outreach and still never runs out of clients- The daily LinkedIn content system behind posting every day- Why "basic" knowledge is your most valuable content- How he sustains a weekly newsletter for nearly 200 editions- Why he tried AI for content and stopped — it killed his voice- How niching down to one industry made him the obvious choice- The real revenue stack: consulting, content, products, investing- Why most podcasts die after 5 episodes- Why the posts you think suck often perform the best- Why consistency beats volume every time on LinkedIn

Guest: Matej Lancaric — UA Consultant & Co-host of 2.5 GamersHost: Renata Ravilova - Founder of CoPostly

Listen to more episodes of From Zero to LinkedIn Hero for real LinkedIn growth strategies from founders, consultants, and growth leaders - no gurus, no recycled advice.

5,000 active community members in 6 months with zero budget. How did Mirko build Europe's largest gaming community?

In this episode, Mirko Minezda shares the exact strategy that generated a thriving 5,000-person community, 41K LinkedIn followers, and real business opportunities - all without paid ads or cold outreach.

🎯 YOU'LL LEARN:- The complete 6-month strategy to 5,000 active members- Why active community > passive followers- The free + accessible + value formula- How to scale without a team- His #1 advice for community builders

🎤 GUEST: Mirko Minenza, Founder @ Play Hire

Mirko Minenda founded Play Hire, a free learning platform for gaming professionals. In 6 months, he built 41K LinkedIn followers and 5,000-person community through pure organic growth and authentic value creation.

Ex-recruiter turned community builder and strategic consultant for gaming startups. His philosophy: free + accessible + continuous value = sustainable growth.

Connect: https://www.linkedin.com/in/mirko-minenza/

🎙️ Hosted by Renata Ravilova

Connect: https://www.linkedin.com/in/ravilova-renata/

⏰ EPISODE BREAKDOWN:0:49 - How long it took to build 41K followers1:04 - Why Mirko started posting on LinkedIn2:25 - His main reasons for creating content3:05 - Does he manage LinkedIn solo?4:02 - What value do 41K followers bring?4:44 - Inbound vs outreach: which works better?5:50 - How he built a 5,000-person community in 6 months6:47 - Why he decided to build this community8:25 - His exact scaling strategy10:12 - Why keep everything free?11:29 - What business opportunities came from the community?12:16 - How to monetize a free community13:49 - His current revenue model15:44 - How LinkedIn helped him transition to entrepreneurship16:34 - What drove his career change18:24 - Does a large following make you job-proof?19:51 - The real value of social presence21:42 - Biggest mistake content creators make23:01 - How his content strategy evolved24:16 - His content framework now25:15 - What type of content performs best26:32 - What makes his content unique28:02 - How he drives engagement29:30 - What content levels work best31:33 - How he combines different platforms32:55 - His content repurposing strategy34:19 - His biggest LinkedIn mistakes36:26 - How to handle controversial topics39:54 - His #1 advice for beginners---

💡 WHY YOU SHOULD LISTEN:

If you're building on LinkedIn (or thinking about it), this episode will save you months of trial and error. Mirko reveals exactly what works and what doesn't - no fluff, no theory, just real results from someone who did it.

Whether you're a content creator, entrepreneur, job seeker, or business owner, there's something here for you. Most importantly, you'll learn that you don't need a massive budget, a fancy agency, or years of experience to build a legitimate presence on LinkedIn.

You just need to show up, provide value, and stay consistent.Part of the LinkedIn Growth Masters series featuring founders using LinkedIn as their primary business engine.

How to Turn 1M LinkedIn Views Into $100K Revenue in 8 Weeks

Alex Milman-Blum, founder of Milvun Blom, reveals the exact LinkedIn strategy that generated 1 MILLION views, 150 qualified meetings, and 3 closed deals worth $100K in revenue in just 8 weeks.

🎯 IN THIS EPISODE YOU'LL LEARN:

✓ The 90/10 Rule: Why he spends 90% on research, 10% on writing (the secret behind viral posts)✓ Why outsourcing content killed his results (personal touch is critical)✓ How to test LinkedIn content and know what works in the first hour✓ The backlog system for never running out of content ideas✓ Why quality engagement beats 1M vanity impressions✓ How to turn LinkedIn comments into paying customers✓ The 2 lead sources that get 100% acceptance rates✓ Why his calendar books 3 weeks in advance (deep qualification process)✓ Why email is his #1 channel for high-ticket B2B clients✓ P2P not B2B: The mindset shift that closes deals✓ The 80/20 rule: How to focus on the 20% that brings 80% of revenue✓ His biggest regret and why targeting the wrong audience destroyed momentum✓ What separates LinkedIn pros from amateurs✓ One sentence every founder should hear before starting

💰 THE NUMBERS:

• 1M+ LinkedIn views in 8 weeks
• 150 qualified meetings
• 3 closed deals ($100K ARR)
• $15K in brand partnerships
• 60-70% acceptance rate from followers
• 5.5% reply rate on outreach
• 50%+ of meetings from comment follow-ups
• 2-3X better results with founder account vs team account

🎤 WHO IS ALEX?

Alex Milman-Blum is a 10+ year B2B sales veteran who turned LinkedIn into a lead generation machine. He built a personal brand to 1M views in 8 weeks without a marketing team, without paid ads, and without outsourcing.

Now he teaches founders and B2B companies how to do the same—turning visibility into real revenue.

🎙️ THIS EPISODE IS FOR YOU IF:

• You're a founder struggling to get leads on LinkedIn
• You've invested in LinkedIn but aren't seeing revenue
• You want to understand the real LinkedIn algorithm
• You're curious about personal branding for B2B
• You want to know what actually converts views to customers
• You think LinkedIn outreach is dead (spoiler: it's not)
• You're interested in B2B sales strategy
• You want to build a long-term asset, not chase short-term wins

📊 WHAT THIS PODCAST COVERS:

✓ LinkedIn content strategy (research, structure, format)✓ How the LinkedIn algorithm actually works in 2025✓ Lead generation tactics for B2B✓ B2B sales strategy and deal closing✓ Personal branding for founders✓ Lead qualification process✓ Common LinkedIn mistakes that kill conversion✓ Why content + cold outreach = ultimate growth engine✓ Email outreach for high-ticket clients✓ Why outsourcing content doesn't work✓ How to avoid burnout while scaling LinkedIn

🔗 FOLLOW ALEX:

LinkedIn: https://www.linkedin.com/in/milman-blum/MilmanBlum.com

🎙️ HOST: Renata Ravilova - https://www.linkedin.com/in/ravilova-renata/

Founder of Ghost Writing Agency (LinkedIn lead generation specialist) and CoPostly (LinkedIn content creation platform)

TAGS: LinkedIn | Lead Generation | B2B Sales | Content Marketing | Entrepreneurship | Founder | Sales Strategy | Personal Branding | Revenue Generation | B2B Marketing | LinkedIn Strategy | Viral Content | Sales Pipeline | Startup Growth | Podcast

SUBSCRIBE: Never miss an episode about B2B lead generation, founder strategies, and revenue growth on LinkedIn.

How a fintech founder went from "LinkedIn outreach doesn't work" to generating 30 qualified B2B leads per month and $5M in pipeline.

Serge Kuznetsov (Co-founder, INXY Payments - $1.5B fintech) reveals his complete B2B lead generation system using LinkedIn + email outreach.

🎯 What You'll Learn:

• LinkedIn outreach strategy for complex B2B sales (6+ month cycles)
• Cold email + LinkedIn combo: 30 qualified leads in 60 days
• Cost breakdown: $400/lead and optimization strategies
• LinkedIn automation: 8-10 accounts without getting banned
• Personal branding: Why founder accounts convert 2-3X better (40% vs 20%)
• Agency vs in-house: When to hire, when to build
• Multiple touchpoint strategy (5-10+ messages that work)
• 
  

💰 Guest: Serge KuznetsovCo-founder @ INXY Payments | $1.5B/year crypto payment processor | $3M seed (Flashpoint) | $50M+ revenue | Previous exits: $120M (Arteza.com), $7.5M (HVAC to PIK Group) | 17K+ LinkedIn followers

🔗 inxy.io

⏱️ Timestamps:00:00 - 30 B2B leads/month strategy05:18 - Why I was wrong about LinkedIn outreach06:16 - First 10 qualified leads (month 1 case study)12:11 - Complete LinkedIn + Email pipeline15:15 - Using 8-10 accounts without bans19:45 - Founder vs team accounts (40% vs 20%)22:08 - $400/lead cost analysis25:32 - Tech stack: Expandi, Clay, Apollo, SmartLit29:28 - Top 5 LinkedIn mistakes to avoid32:20 - $5M monthly turnover results

🛠️ Tools Mentioned:Expandi • SmartLit • Clay • Apollo • Xply • Dolphin • ChatGPT • Claude • NotebookLM

💡 Key Insights:#1 Multiple touchpoints work (5-10+ messages)#2 Founder accounts = 2X results#3 LinkedIn + Email combo beats either alone#4 Customization beats volume#5 Start with agency, build in-house later#6 Content + outreach = exponential growth#7 Test everything constantly

🔥 Best Quotes:💬 "If it's working for us with a very hard to sell product, it will work for everybody."💬 "My account works 2-3 times better. Within my account, it's 40+ percent acceptance rate."💬 "Don't be afraid to touch too many times. People are busy, not ignoring you."

🎯 Perfect For:B2B founders • SaaS companies • Fintech • Sales leaders • High-ticket service providers ($10K+) • Companies with 6+ month sales cycles • Anyone tired of exhibitions and warm intros

🎙️ Host: Renata RavilovaFounder of Ghost Writing Agency (LinkedIn lead generation) & CoPostly (LinkedIn content tool)

Series: Interviews with B2B founders generating 6-7 figure pipelines through LinkedIn

⭐ Enjoyed this?📌 Follow for more B2B strategies⭐ Rate 5 stars💬 Share with founders who need leads📱 Connect on LinkedIn

#LinkedInMarketing #B2BLeadGeneration #LinkedInOutreach #B2BSales #ColdOutreach #SalesAutomation #FounderStories #PersonalBranding #B2BGrowth #SaaSMarketing #FintechMarketing

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Learn how to build real professional relationships on LinkedIn without awkward sales pitches or fake networking. Nikolett's approach focuses on being genuinely helpful and building lasting connections.

Never know what to post? Luke breaks down the psychology of LinkedIn content and gives you simple formulas for writing posts that people stop and read, even if you're not a natural writer.

Stop being "just another expert" and start being known for something specific. Marta reveals why most personal branding fails and shares her 4-week framework that transforms "me too" professionals into "the only choice" experts.

Your LinkedIn profile gets 3 seconds of attention. Sofia shows you exactly how to make those seconds count with simple psychology tricks and a step-by-step system that works for all LinkedIn level professionals.