Future of Consumer and Retail

Front-Office Back-Office Convergence: What this means for Brand Managers


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As the Consumer Products industry faces unprecedented changes, Marketing and Sales are increasingly reliant on tight back-office integration. Brand managers must lead end to end cross-functional digital transformation to achieve consumer-centric success.

Learn more:
https://consumergoods.com/sap-reimagine-consumer-products

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Future of Consumer and RetailBy SAP SE

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