At WWDC 2025, Apple introduced several AI features to make your devices smarter and easier to use:

• Siri talks more naturally and understands you better.
• Typing and autocorrect get smarter with AI help.
• Photos app uses AI to recognize images and suggest edits.
• Live translation works in Messages, FaceTime, and phone calls so you can communicate across languages.
• New tools let you shop, search, and ask ChatGPT about anything on your screen.

• Meta launches new AI lab focused on superintelligence

• Instagram launches Monthly Performance Recaps for creators
• Instagram tests profile grid rearrangement, quiet posting, and Spotify in Notes
• “Anyway” creator inspiration campaign promotes authentic sharing

• Threads begins testing a separate direct messaging inbox

• YouTube adds integrated Promote button in Studio
• YouTube tests alternate thumbnails by region

• TikTok Ads Manager launches AI-powered Ad Assistant

• OpenAI updates o3-pro model with improved reasoning

• Google introduces Audio Overviews in mobile Search
• Gemini AI in Drive now summarizes PDFs and suggests actions

• Microsoft begins testing AI agent in Windows 11 Settings

• Google is testing Audio Overviews in Search for podcast-style summaries
• Google’s Gemini AI now offers PDF summary features in Workspace
• Microsoft begins testing AI Agent in the Windows 11 Settings app

• Instagram introduces the ability to rearrange your profile grid, allowing users to customize the order of posts for a more personalized profile layout.
• Instagram launches the “Anyway” creator inspiration campaign, featuring tools like “quiet posting” and Spotify song sharing in Notes to encourage authentic content creation.
• TikTok Ads Manager debuts an AI-powered Ad Assistant, enabling advertisers to set up, manage, and optimize campaigns through conversational prompts.

• YouTube adds an integrated Promote button and tests alternate thumbnails for different regions
• Meta is launching a new AI lab focused on superintelligence and investing $15B in Scale AI
• Amazon rolls out AI video ad generator for U.S. sellers
• OpenAI updates o3-pro model with stronger reasoning—though it runs a bit slower than previous versions

• Apple’s ChatGPT integration makes it easier to get context from images and shop directly across Safari and Messages
• Apple’s Image Playground now works with ChatGPT to generate custom visuals based on prompts
• Threads is testing a separate direct messaging inbox in select regions, including Hong Kong, Thailand, and Argentina

• OpenAI updates ChatGPT’s voice mode with more natural-sounding speech
• Meta introduces Opportunity Score to help advertisers identify campaign improvements
• Instagram rolls out Recaps for creators to showcase highlights and boost engagement
• Apple expands Apple Intelligence with Live Translation, Visual Intelligence, AI writing tools, Genmoji, Image Playground, and improved Siri features

• Google adds Scheduled Actions in Gemini to automate tasks like sending summaries or reminders
• Meta says link posts on Threads are seeing better performance thanks to improved ranking
• Instagram tests Trial Reels feature to preview Reels with non-followers before wider release

• Vision to make ChatGPT a super assistant
• Lightweight memory for free accounts
• ChatGPT adds record mode and app connectors for teams

• Gemini 2.5 Pro preview
• Interactive financial charts in AI Mode (Labs)
• “Catch Me Up” AI summaries in Google Drive

• Claude Code + 10x Projects for Pro users

• First Impression video ads and CTV ads
• Video posting best practices

• AI-powered ad optimization for business outcomes

• Developing humanoid robots for package delivery

• Content Preferences tool to personalize For You feed

• Google’s interactive financial visualizations now available in AI Mode via Labs
• Google previews Gemini 2.5 Pro with enhanced reasoning and coding capabilities
• Claude Code and 10x Projects upgrade now available for Claude Pro subscribers
• LinkedIn shares video posting best practices to boost reach and engagement

• First Impression video ads and Connected TV options launched by LinkedIn
• Humanoid robots in training for package delivery at Amazon
• AI-powered ad optimization for business value introduced by Meta