The people closest to your customers are often the last to know what’s happening inside your business and it’s costing you.In this episode, Chris Willis sits down with Victoria Dew, CEO of Dewpoint Communications and author of the new report Connecting the Frontline, to explore why organizations still struggle to reach and engage their frontline workers.They unpack:<ul><li>The urgent workforce crisis in skilled trades and essential industries</li><li>Why 72% of frontline employees don’t understand company strategy and what that really means</li><li>How trust is built through listening, not broadcasting</li><li>The difference between information and meaning</li><li>And why frontline comms are either your company’s unfair advantage… or its silent killer</li></ul>Whether you lead communications, HR, or operations, this one’s for anyone who believes your people are your brand.🎧 Listen now and start rethinking how your strategy reaches the people who make it real.

The people closest to your customers are often the last to know what’s happening inside your business and it’s costing you. In this episode, Chris Willis sits down with Victoria Dew, CEO of Dewpoint Communications and author of the new report Connecting the Frontline, to explore why organizations still struggle to reach and engage their frontline workers. They unpack:The urgent workforce crisis in skilled trades and essential industriesWhy 72% of frontline employees don’t understand company strategy and what that really meansHow trust is built through listening, not broadcastingThe difference between information and meaningAnd why frontline comms are either your company’s unfair advantage… or its silent killerWhether you lead communications, HR, or operations, this one’s for anyone who believes your people are your brand. 🎧 Listen now and start rethinking how your strategy reaches the people who make it real.

The people closest to your customers are often the last to know what’s happening inside your business and it’s costing you.In this episode, Chris Willis sits down with Victoria Dew, CEO of Dewpoint Communications and author of the new report Connecting the Frontline, to explore why organizations still struggle to reach and engage their frontline workers.They unpack:<ul><li>The urgent workforce crisis in skilled trades and essential industries</li><li>Why 72% of frontline employees don’t understand company strategy and what that really means</li><li>How trust is built through listening, not broadcasting</li><li>The difference between information and meaning</li><li>And why frontline comms are either your company’s unfair advantage… or its silent killer</li></ul>Whether you lead communications, HR, or operations, this one’s for anyone who believes your people are your brand.🎧 Listen now and start rethinking how your strategy reaches the people who make it real.

Frontline Comms: Your Unfair Advantage or Your Silent Killer

Words build relationships, ignite interests, and power epic journeys in the business world. Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word. <ul><li>Words are the magical glue between your business and your customers, capturing interest and driving action.</li></ul> <ul><li>Great communication opens doors to opportunities and builds stronger connections. </li></ul> The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders. <ul><li>Discover the art of personalization and the need for standout, engaging messaging.</li></ul> <ul><li>Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.</li></ul> What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders. <ul><li>Get the lowdown on strategies to elevate communications and position pros as strategic partners.</li></ul> <ul><li>Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.&nbsp;</li></ul>

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Words build relationships, ignite interests, and power epic journeys in the business world. Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word. Words are the magical glue between your business and your customers, capturing interest and driving action. Great communication opens doors to opportunities and builds stronger connections. The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders. Discover the art of personalization and the need for standout, engaging messaging. Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers. What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders. Get the lowdown on strategies to elevate communications and position pros as strategic partners. Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions. 

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Frontline Comms: Your Unfair Advantage or Your Silent Killer

Frontline Comms: Your Unfair Advantage or Your Silent Killer

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