The people closest to your customers are often the last to know what’s happening inside your business and it’s costing you.

In this episode, Chris Willis sits down with Victoria Dew, CEO of Dewpoint Communications and author of the new report Connecting the Frontline, to explore why organizations still struggle to reach and engage their frontline workers.

They unpack:

• The urgent workforce crisis in skilled trades and essential industries
• Why 72% of frontline employees don’t understand company strategy and what that really means
• How trust is built through listening, not broadcasting
• The difference between information and meaning
• And why frontline comms are either your company’s unfair advantage… or its silent killer

Whether you lead communications, HR, or operations, this one’s for anyone who believes your people are your brand.

🎧 Listen now and start rethinking how your strategy reaches the people who make it real.