https://www.linkedin.com/in/frupinter/

https://fru.plus/

Fru Pintér, branding expert, talks about Creating a New Category to Market Your Brand.

Creating Unique Branding Categories

Mary welcomed Frupinter for a discussion on creating unique categories for branding. Frupinter explained that many businesses have innovative ideas that don't fit traditional branding strategies, thus necessitating the creation of new categories. She shared two examples of services that required new categories, one combining dancing and knowledge management, and the other a food innovation that doesn't fit existing buckets. Frupinter also offered a branding tip for startups, suggesting that they create solutions to their own problems rather than seeking them elsewhere.

Branding and Marketing for Startups

In the meeting, Mary and frupinter discussed the importance of branding and marketing for startups, emphasizing that it's a team effort requiring intrinsic motivation. They highlighted the need for creativity and not being afraid to go beyond established categories when introducing new products. They also touched on the concept of brand archetypes and the potential for new categories to align with different customer desires. The discussion concluded with an exchange of contact information for potential collaborations and referrals.