Frustrated By Your Marketing?

In this episode, Jim and Madison discuss the often-frustrating topic of Yelp reviews and how to handle them as a business owner (especially for restaurants). They discuss the power of reviews and how Yelp, in particular, can make or break a new restaurant. The hosts offer advice on responding to reviews, asking for reviews, and being kind to guests.

They also discuss why many people criticize Yelp for being pro-consumer rather than pro-business. However, they acknowledge a positive Yelp community in the form of Yelp Elites, who are passionate about food and good restaurants.

Jim talks about his experience with Yelp’s sales team and how Yelp’s advertising practices can be frustrating and not worth the investment for businesses.

Unsolicited Marketing Feedback: Jim and Madison discuss how Pepsi’s logo redesign is an excellent example of a rebrand that maintains continuity from previous logos while refreshing the design. They also discuss how the trend of darker design aesthetics may be influenced by Gen Z’s preference for dark mode.

Links:

• Our Reviews Episode - https://skyeline.com/fbymarketing/reviews-reputation-management
• How I Built This with Guy Raz (Interview with Yelp CEO & Co-Founder Jeremy Stoppelman) - https://www.npr.org/2019/06/21/734865142/yelp-jeremy-stoppelman
• The Jon Taffer Podcast (Bar Rescue) - https://jontaffer.com/is-yelp-good-for-restaurants-bars
• Beach Too Sandy, Water Too Wet - https://www.beachtoosandy.com
• Pepsi Redesign Press Release - https://www.pepsico.com/our-stories/press-release/pepsi-unveils-a-new-logo-and-visual-identity-marking-the-iconic-brands-next-era03282023

Thank you for tuning in, and don’t forget to subscribe!

Watch This Episode On YouTube: https://youtu.be/yLQU4xeNHAg

We all know that managing customer reviews can be overwhelming, but it's vital for helping your business thrive. Plus, what happens when you get that dreaded one-star review?

In this episode, Jim and Madison discuss the importance of managing business reviews and your reputation. We discuss review gating, responding to reviews, software tools, and more! Madison also shares how she uses ChatGPT to help increase the efficiency of her responses.

One of the most challenging aspects of review management is handling negative reviews, especially 1-star ratings. No matter how difficult it may be to swallow, it is important to remember that such reviews can be your friend as they allow you to address the problem and make things right. Most importantly, always respond to your reviews (good and bad) to show your customers you care!

Online reviews can significantly impact your business's success. So, join us as we discuss how customers rely on reviews to make purchasing decisions and how you can use them to drive sales.

Unsolicited Marketing Feedback: Jim wonders if rebranding The Bagel Shop to The Bagel Dudes was a good decision.

Links:

• Bright Local - https://www.brightlocal.com
• Local Clarity - https://www.localclarity.com
• The Bagel Dudes - https://thebageldudes.com
• Dutch Bros - https://www.dutchbros.com

Thank you for tuning in, and don't forget to subscribe!

Watch This Episode On YouTube: https://youtu.be/naXsZ6agEv8

In this episode, Jim and Madison share their marketing predictions for 2023. Join us as we explore what the marketing world has in store and how you can stay ahead of the curve! 

Jim’s Predictions:

1. We’ll see ChatGPT / AI integrations in all marketing software by the end of the year.
2. Google will finally get its social network with YouTube Shorts.
3. Media companies will increasingly target big live events as our digital world becomes more curated and fragmented, and marketing will play a crucial role in the success of these events.
4. Paid social media is coming, and it will evolve with Web 3.0 to give more control to the user.

Madison’s Predictions:

1. We’ll see more behind-the-scenes content from businesses, including videos and photos, focusing on authentic communication.
2. There will be an expansion of business loyalty programs across more industries.
3. Stock photos on websites will start majorly impacting website traffic.

Thanks for listening, and don’t forget to subscribe!

Watch This Episode On YouTube: https://youtu.be/gxfJTvi7VbU

Welcome to the "Frustrated by Your Marketing Podcast!" Join hosts Jim DeMicco and Madison McCuiston as they bring you the latest marketing news and strategies for internal marketing teams, marketing specialists, and business owners.

In this teaser episode, Jim and Madison introduce themselves, discuss why they started this podcast, and give you a sneak peek at what they'll cover in future episodes.

Topics mentioned in this episode:

• The evolving world of marketing, including the rise of TikTok, Instagram Reels, and YouTube Shorts.
• Jim's predictions for the future of social media, particularly YouTube Shorts becoming a successful social network.
• The importance of email marketing in building your audience.
• How photography and videography are crucial for great websites and creating captivating content.
• The importance of photography in building trust and its role in SEO.
• Building simple SEO habits to improve website traffic and why focusing on your niche will improve your SEO performance.
• The role of AI in marketing, particularly ChatGPT, and the potential of AI in assisting with research, automation, and content generation. 

Next week, the hosts will dive into their predictions for marketing trends in 2023, from Google's potential success in social media to the rise of artificial intelligence and ChatGPT.

Thanks for listening, and don't forget to subscribe.

Watch This Episode On YouTube: https://youtu.be/5_TvtmO7t3k

We recorded our first episode as a test - to practice, check our sound quality and make sure our software was working correctly.

We weren't planning to release this practice run, but we really like how it turned out. It's a good introduction to who we are and what we hope to accomplish with this podcast. Sometimes the unpolished conversations are the best ones!

In this episode, Madison discusses the challenges of running a coffeehouse in college, and during a pandemic, no less. Jim talks about the most significant changes he's seen in marketing over the last five years.

We're so excited about what's to come. Thanks for listening, and don't forget to subscribe.

Watch This Episode On YouTube: https://youtu.be/ez9g4MorMVQ