A well-developed transformation strategy articulates how you move from the organisation of today to the organisation of tomorrow, without making the futurestate vision a rigid point at the end of a plan (you should have improved upon elements of that future vision by the time you reach it!).

This episode covers the whys and hows of purpose, vision statements, target customer models, futurestate experience visualisations, key transformations and capabilities, principles, KPIs and developing a roadmap: all to help you create your crucial futurestate design strategy.

Sounds complicated? It's not. It's good sense and it's exciting. When put into practice, it's something you and your teams can unite behind.

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