Equally, looking too hard at how things work today will stop you from thinking inventively about the future. There are lots of reasons why businesses shouldn't spend too long navel gazing, instead creating a future for themselves that changes behaviours – creating new ones, even – and so creating new value and resilience for the future. Here, in the next of our The Human Layer series podcast, we explore what it means to be truly future-focused, and why you might have been doing it all wrong.

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In this final article of the Futurestate Design Series, we’ll talk briefly about that last magic ingredient in the futurestate design formula: empowering the organisation to execute the strategy successfully and bring (a version of) that futurestate vision to life.

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This episode covers the whys and hows of purpose, vision statements, target customer models, futurestate experience visualisations, key transformations and capabilities, principles, KPIs and developing a roadmap: all to help you create your crucial futurestate design strategy.

Sounds complicated? It's not. It's good sense and it's exciting. When put into practice, it's something you and your teams can unite behind.

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Current-state analysis isn't for the faint hearted. This episode unpicks when best to use it, and how, to help you get to your future state.

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In this episode of the Futurestate Design series, we'll be exploring how to engage a future customer in their absence: their 'state' tomorrow – their needs, behaviours and wants – not yet known to us, is there a way to ensure your business will still be relevant to them?

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When you're developing your futurestate vision, supercharge your business strategy and release your thinking from traditional constraints that could be holding you back, by following these essential practices.

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In this podcast, taken from our Medium-hosted blog, The Human Layer, WF's content strategist, Ella Bowman, reads co-founder Stephanie Fletcher's article by the same name. In it, it identifies why visualising your vision for the business can help unite your team to deliver – with enthusiasm – service innovations within a strategic programme.

When the goalposts are defined, then everyone knows what to aim for.

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In the first of the Wilson Fletcher Futurestate Design series, Mark Wilson outlines what futurestate design is, and why it's important for companies that want to future-proof. The series will explore how, using a variety of processes and techniques – so-called futurestate design – your company can not only survive, but flourish. Read by Ella Bowman, Wilson Fletcher content strategist.

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In this, the second episode in the Wilson Fletcher Futurestate Design series, Mark Wilson outlines the many ways in which today's business is misleading, and how this stops us from truly understanding the shape the future might take. Fortunately, Mark also shares the ways in which you can flex your futurestate design muscles, enabling you to make educated decisions based on future trends or behaviours, today. Read by Ella Bowman, WF content strategist.

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