The Wilson Fletcher Studio

THL: If You Want To Design The Future, Don't Start In The Past


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You wouldn’t dress for yesterday’s weather, so why design for yesterday’s behaviour?

Equally, looking too hard at how things work today will stop you from thinking inventively about the future. There are lots of reasons why businesses shouldn't spend too long navel gazing, instead creating a future for themselves that changes behaviours – creating new ones, even – and so creating new value and resilience for the future. Here, in the next of our The Human Layer series podcast, we explore what it means to be truly future-focused, and why you might have been doing it all wrong.



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The Wilson Fletcher StudioBy Wilson Fletcher