<h2>'None of us know what choices we’ll make, or behaviours we’ll display, in the future.'</h2><h2> </h2>In this episode of the Futurestate Design series, we'll be exploring how to engage a future customer in their absence: their 'state' tomorrow – their needs, behaviours and wants – not yet known to us, is there a way to ensure your business will still be relevant to them? <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

'None of us know what choices we’ll make, or behaviours we’ll display, in the future.' In this episode of the Futurestate Design series, we'll be exploring how to engage a future customer in their absence: their 'state' tomorrow – their needs, behaviours and wants – not yet known to us, is there a way to ensure your business will still be relevant to them? Hosted on Acast. See acast.com/privacy for more information.

'None of us know what choices we’ll make, or behaviours we’ll display, in the future.' In this episode of the Futurestate Design series, we'll be exploring how to engage a future customer in their absence: their 'state' tomorrow –&nbsp;their needs, behaviours and wants –&nbsp;not yet known to us, is there a way to ensure your business will still be relevant to them? Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

FSD: How to design for the customers of tomorrow

For change leaders and CEOs, The Wilson Fletcher Studio will uncover insights to help you future-proof your business, covering everything from business design and strategy, through to UX/UI, consumer research, team engagement and more besides. Brought to you by Wilson Fletcher, a business innovations consultancy that designs digital-first strategies, services and experiences that help clients to accelerate service&nbsp;innovation&nbsp;and&nbsp;modernise&nbsp;their businesses, with clients including The Times &amp; The Sunday Times, Sky TV, Lexis Nexis, BBC, SNTV, Lloyds Banking Group and Penguin Random House, and more. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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For change leaders and CEOs, The Wilson Fletcher Studio will uncover insights to help you future-proof your business, covering everything from business design and strategy, through to UX/UI, consumer research, team engagement and more besides. Brought to you by Wilson Fletcher, a business innovations consultancy that designs digital-first strategies, services and experiences that help clients to accelerate service innovation and modernise their businesses, with clients including The Times & The Sunday Times, Sky TV, Lexis Nexis, BBC, SNTV, Lloyds Banking Group and Penguin Random House, and more. Hosted on Acast. See acast.com/privacy for more information.

For change leaders and CEOs, The Wilson Fletcher Studio will uncover insights to help you future-proof your business, covering everything from business design and strategy, through to UX/UI, consumer research, team engagement and more besides. Brought to you by Wilson Fletcher, a business innovations consultancy that designs digital-first strategies, services and experiences that help clients to accelerate service&nbsp;innovation&nbsp;and&nbsp;modernise&nbsp;their businesses, with clients including The Times &amp; The Sunday Times, Sky TV, Lexis Nexis, BBC, SNTV, Lloyds Banking Group and Penguin Random House, and more. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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FSD: How to design for the customers of tomorrow

FSD: How to design for the customers of tomorrow