WebmasterRadio.fm

FTC and Influencer Marketing with Jeffrey A. Greenbaum


Listen Later

Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit, returns to talk to Bennet about the Federal Trade Commission’s (FTC) increased focus on Influencer Marketing. They discuss a formal request that the Federal Trade Commission (FTC) investigate and bring enforcement actions related to the practice of non-disclosed advertising through “influencer” user profiles on Instagram.Based on an investigation conducted by Public Citizen and what is clear to anyone who browses popular Instagram profiles, Instagram has become a platform for disguised advertising directed towards young consumers.
...more
View all episodesView all episodes
Download on the App Store

WebmasterRadio.fmBy WebmasterRadio.fm