For The Record - Archive

FTR 045: Brian Walker – Foundational Marketing Techniques – There Are No Silver Bullets

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Brian Walker  was a Mercedes Benz Master dealer technician and was ASE certified with L1. He owned Peak Automotive in Apex, NC and was recognized by Motor Age Magazine as a Top Ten Shops twice. 

Brian is co-owner of Shop Marketing Pros. He does “Done for you” marketing services for auto repair shops. Brian believes that most people overcomplicate their marketing in an effort to make it easier

There is a 17,000+ word article on the Shop Marketing Pros website: “The Ultimate Guide to Auto Repair Shop Marketing shopmarketingpros.com/guide

 

Key Talking Points:

  • Stop looking for silver bullets
  • You need foundational marketing technics
    • Know who you are marketing to. Your avatar. Name them.
    • Have a good website that displays on phone, tablet and desktop
    • Make your website stand out to the search engines by consistently adding good quality content
    • Collect email addresses from your customer
    • Be active on social media
    • Pull out your phone and shoot pictures and videos
    • Once per week boost a facebook post
    • Give some money to Google to set placed at the top (pay per click)
    • Ask for reviews
    • Join your Chamber of Commerce. Show up and do the work.
    • Join a BNI group (Business Network International)
    • Sponsor a local little league team
    • Fix cars and be nice to people

    • Be consistent in your marketing
    • When business is good or bad keep marketing
    • Be patient. It takes times to build momentum

      • A special thanks to Brian Walker for sharing his passion – For The Record.
      • Books mentioned in the content library HERE
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        For The Record - ArchiveBy Carm Capriotto, AAP
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