 Erica Kelley, founder of Whiskey Darling Boutique, joined me in Season 2 to talk about Marketing to Your Audience On a Personal Level.  Erica’s mission is empowering women of every shape and size to be themselves and knowing they can feel confident in her boutique’s clothing. Erica covers other topics such as marketing to a large age range, photo editing, and Facebook ads.    I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!  For show notes and resources, see links below or click here.   First released June 2019.      Resources:   Whiskey Darling Boutique: Website | Facebook | Instagram | TikTok  The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube  Ashley Alderson: Instagram   2024 Boutique Boss Planner  Pink Friday   Holiday Marketing Masterclass  Boutique Summit 2024   Boutique Hub Black  Hubventory.com

FTV: Marketing to Your Audience on a Personal Level with Erica Kelley, Whiskey Darling

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

When you're headed to market, knowing what to ask vendors is so important. Listen in to learn six key questions to make sure you get answered so that your future trips to market go as smoothly as possible.   How to Buy Wholesale Guide  

Five Minute Friday: Six Questions to Ask Wholesale Vendors at Market

 Have you found yourself propelled into the world of managing people when all you were prepared to do was focus on scaling your business? Jackie Koch, Founder of People Principles and host of the World's Greatest Boss podcast, knows the feeling all too well. Today, she joins us to demystify the challenges of team management and equip entrepreneurs with the leadership skills needed to thrive. From defining core values to refining the hiring process, Jackie shares invaluable insights into building a successful team that aligns with your business vision. Resources:     Jackie Koch: Instagram | LinkedIn  People Principles  World’s Greatest Boss Is Hiring Freelancers Right For Your Business?    Navigating Wage & Hour Laws  Here is the link to our free compliance checklist! We offer an HR Audit session where we review all the HR and Compliance practices a business has in place to identify immediate red flags and future things to implement. Here is the link to book an audit and listeners can use code BOUTIQUE to get 50% off. Small Business Hiring Handbook Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube Boutique Summit 2024 Small Business Marketing Handbook Boutique Hub Black Hubventory | Wholesale   

#606 Mastering Leadership: Building Strong Teams, Ensuring Compliance, and Creating a Great Workplace

Last week, you heard me talk about the perfect process to follow for in-person sales. Today, I'm breaking down how to make the perfect online sale. Listen in to hear the key steps to follow to give online customers a memorable sales experience. Resources:   Facebook Ads Masterclass 

Five Minute Friday: Five Steps to the Perfect Online Sales Process

 Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strategic planning with SOPs, and effective email marketing for customer engagement.  Resources:     Boutique Summit 2024    ------    April Rector: Instagram    The Light House Boutique: Website | Facebook | Instagram    -----    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube    Small Business Marketing Handbook    Hubventory | Wholesale  

#605 The Power of Adaptability: Thriving in a Changing Retail Landscape

How often have you gone into a store and heard someone immediately ask: "Can I help you with anything?" Asking this question right off the bat is the kiss of death—and a common mistake you should make sure your staff avoids at all costs. Listen in to learn what they should be doing instead to close the perfect sale in your brick-and-mortar store.

FTV: Marketing to Your Audience on a Personal Level with Erica Kelley, Whiskey Darling

Download our free app to listen on your phone