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Fuck the Algorithm: How to Create Content That Actually Connects with Melanie Whittaker
If you’re ready to create content that actually feels good again, this episode is a must-listen. I’m joined by Melanie Whittaker — a PR and marketing expert who helps business owners get people interested in who they are before they ever try to sell what they do.
We’re talking all things energy, authenticity, and the real future of marketing, because your audience doesn’t need “perfect,” they need you.
In this episode, we dive into:
Melanie’s journey into marketing and how she started her own business
Showing up as your real self online — not just “professional” or polished
The difference between posting to post vs. creating from good energy
Why your energy matters just as much as your strategy
Creating content for real-ass humans, not the algorithm
The direction marketing and social media are heading — and why connection is everything
Using AI in your marketing (our spicy opinions 👀) and how to keep your own magic in your content
Balancing AI-created vs. original content without losing authenticity
Why Melanie loves Threads — and how to use it strategically
Mixing personal and business content to build trust and connection
Decluttering your space, energy, and online presence to make room for what’s next
Protecting your peace, setting boundaries, and being real — not just showing the highlight reel
Navigating EOY comparison, “perfect year” posts, and why compassion is key right now
The rise of entrepreneurship — and what that means for marketing and mindset
Avoiding the comparison trap and staying true to YOU — mistakes, experiments, and all
Connect with Melanie on: Instagram, Threads, Facebook, LinkedIn and her website!
Grab a Design & Marketing Power Sprint with Abby and knock out your "I've been wanting to do this" business growth tasks that have been on your list alllll year in just 3 days! 5 spots left in Nov. & Dec.
Inquire about brand & web design - just 1 spot left in 2025!
Learn more about 1:1 content coaching - 2 spots open
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
Check out our website for more ways to work and connect with us!
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!
View all episodes
By IlluminEssence CreationsIf you’re ready to create content that actually feels good again, this episode is a must-listen. I’m joined by Melanie Whittaker — a PR and marketing expert who helps business owners get people interested in who they are before they ever try to sell what they do.
We’re talking all things energy, authenticity, and the real future of marketing, because your audience doesn’t need “perfect,” they need you.
In this episode, we dive into:
Melanie’s journey into marketing and how she started her own business
Showing up as your real self online — not just “professional” or polished
The difference between posting to post vs. creating from good energy
Why your energy matters just as much as your strategy
Creating content for real-ass humans, not the algorithm
The direction marketing and social media are heading — and why connection is everything
Using AI in your marketing (our spicy opinions 👀) and how to keep your own magic in your content
Balancing AI-created vs. original content without losing authenticity
Why Melanie loves Threads — and how to use it strategically
Mixing personal and business content to build trust and connection
Decluttering your space, energy, and online presence to make room for what’s next
Protecting your peace, setting boundaries, and being real — not just showing the highlight reel
Navigating EOY comparison, “perfect year” posts, and why compassion is key right now
The rise of entrepreneurship — and what that means for marketing and mindset
Avoiding the comparison trap and staying true to YOU — mistakes, experiments, and all
Connect with Melanie on: Instagram, Threads, Facebook, LinkedIn and her website!
Grab a Design & Marketing Power Sprint with Abby and knock out your "I've been wanting to do this" business growth tasks that have been on your list alllll year in just 3 days! 5 spots left in Nov. & Dec.
Inquire about brand & web design - just 1 spot left in 2025!
Learn more about 1:1 content coaching - 2 spots open
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
Check out our website for more ways to work and connect with us!
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!