In this episode of Fuel for Founders, Oli is joined by Lottie Whyte, a successful entrepreneur and CEO of sports recovery brand, MyoMaster. Lottie opens up about her entrepreneurial journey as a female, starting MyoMaster as a side hustle, and scaling the business during her maternity leave.
She emphasises the importance of networking and relationships in building a business, finding angel investors, and creating a successful brand in a specific niche market. Lottie also reveals valuable insights on overcoming challenges, including the need for grit and determination in startup hires, pivoting target customers, and avoiding excuses for success.
- Why Lottie was determined not to become an entrepreneur 3:30
- Overcoming barriers as a black female entrepreneur and starting as a side hustle. 6:55
- The importance of networking and relationships in business 8:33
- How people are willing to help you succeed 10:00
- The inspiration behind MyoMaster and the need for sports recovery 13:28
- The vision for MyoMaster as the "Nike of sports recovery" 16:00
- Finding out she was pregnant after launching the website 19:40
- Scaling the business during maternity leave 23:00
- The importance of personal connections in finding angel investors 24:00
- Sticking to a specific niche but having the ability to pivot to different target customers 29:25
- Using meetups to reach 100,000 people with the product 30:00
- Balancing experience with grit and determination in hiring 41:30
- Lottie's advice for young girls in business 42:30
- Starting with selling a B&Q drill and not making excuses for success
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