In a world where the most convenient product is often the most unhealthy, Jim DeCicco and his brothers are changing the game. Super Coffee was founded out of a college dorm room in an effort to better fuel athletes. Four short years later, Super Coffee is one of the leading bottled coffees in the nation, right up there with Starbucks and Dunkin.
In this episode, you'll learn about Super Coffee, but you'll also hear how a family combined their talents to take coffee in a dorm room blender and turn it into a product found on the shelves of almost every bodega, Whole Foods, and Target in the nation.
Other take aways from this episode:
How to hustle while still being thoughtful
The challenges of facing mega corporations such as Pepsi that dominate the food and beverage industry
How to manage learning curves when starting a business
Why the mindset of an athlete carries over into goal setting
Julia Stern: @julialstern (https://www.instagram.com/julialstern/) | #NotMyBestPodcast
Jim DeCicco: @JimmyDecicco5 (https://www.instagram.com/jimmydecicco5/)
drinksupercoffee.com (http://drinksupercoffee.com)